This public procurement record has 4 releases in its history.

Award

01 Apr 2026 at 09:42

Award

20 Mar 2026 at 11:22

Tender

27 Jan 2026 at 16:03

Planning

13 Jan 2026 at 17:49

Summary of the contracting process

The Welsh Government is overseeing the Wales Conference Ambassador & Lead Generation Programme, aimed at boosting Wales as a top choice for international business events, with the latest contracting stage being the award. This initiative seeks service delivery from April 2026 to April 2029, focusing on marketing management consultancy, event services, and business development consultancy, among other categories. Located at Cardiff, the procurement follows an open procedure and is covered by the GPA. The awarded contract begins on 5th April 2026, concluding on 4th April 2029, with a total contract value of £179,988. Recent document updates were made on 1st April 2026, signalling completion and transition into the award phase.

This tender provides business growth opportunities, particularly for SMEs experienced in marketing, events, and consultancy services. Organisations with proficiency in economic research, marketing services, and business development can leverage this contract to expand their portfolio within the public sector. The programme aligns with the National Events Strategy for Wales and supports sustainable development goals, fostering collaboration across academia and industry in Wales. Businesses with robust strategies for managing Ambassador programmes and lead generation will find this as a platform to enhance their international event bidding capacity and contribute to Wales's global standing.

How relevant is this notice?

Notice Title

C343/2025/2026 - Wales Conference Ambassador & Lead Generation Programme

Notice Description

Service delivery of the Wales Ambassador Conference Programme from April 2026 to April 2029.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-060527
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/030123-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79311400 - Economic research services

79342000 - Marketing services

79411100 - Business development consultancy services

79413000 - Marketing management consultancy services

79952000 - Event services

Notice Value(s)

Tender Value
£150,000 £100K-£500K
Lots Value
£150,000 £100K-£500K
Awards Value
£149,990 £100K-£500K
Contracts Value
£149,990 £100K-£500K

Notice Dates

Publication Date
1 Apr 20264 months ago
Submission Deadline
2 Mar 2026Expired
Future Notice Date
10 Feb 2026Expired
Award Date
20 Mar 20265 months ago
Contract Period
5 Apr 2026 - 4 Apr 2029 3-4 years
Recurrence
2029-04-06

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
Llywodraeth Cymru / Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

Sarah Fleming Associates Limited

Further Information

Notice Documents

Notice URLs

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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