Notice Information
Notice Title
On Train Advertising
Notice Description
This contract is a concession agreement for the management and promotion of on-train advertising. The appointed supplier will have exclusive rights to manage, market, and exploit advertising spaces, screens, and frames within trains and associated infrastructure. The scope includes soliciting advertisers, entering direct agreements, installing and maintaining advertising assets in compliance with rail safety regulations and ASA advertising standards, and ensuring operational efficiency with minimal disruption to train services. The supplier is responsible for maximizing advertising revenue, maintaining safety and quality standards, and enhancing passenger experience through appropriate and visually appealing content. Regular performance reviews and compliance monitoring will form part of the contract management process.
Procurement Information
The contract is being awarded to KBH by direct award due to exclusive intellectual property rights. KBH holds the exclusive rights to provide on-train carriage advertising and, as a result, no reasonable alternative supplier is able to provide the required services. The conditions for direct award on the basis of intellectual property rights are therefore met.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-06090d
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/004464-2026
- Current Stage
- Award
- All Stages
- Award
Procurement Classification
- Notice Type
- UK5 - Transparency Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Direct
- Procurement Method Details
- Direct award
- Tender Suitability
- SME
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- Not specified
- Lots Value
- Not specified
- Awards Value
- £1,349,615 £1M-£10M
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 19 Jan 20261 months ago
- Submission Deadline
- Not specified
- Future Notice Date
- Not specified
- Award Date
- 19 Jan 20261 months ago
- Contract Period
- 30 Apr 2026 - 30 Apr 2029 3-4 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Pending
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- THE CHILTERN RAILWAY COMPANY LIMITED
- Contact Name
- Not specified
- Contact Email
- procurement.department@chilternrailways.co.uk
- Contact Phone
- Not specified
Buyer Location
- Locality
- SUNDERLAND
- Postcode
- SR3 3XP
- Post Town
- Sunderland
- Country
- England
-
- Major Region (ITL 1)
- TLC North East (England)
- Basic Region (ITL 2)
- TLC4 Northumberland, Durham and Tyne & Wear
- Small Region (ITL 3)
- TLC44 Sunderland
- Delivery Location
- Not specified
-
- Local Authority
- Sunderland
- Electoral Ward
- Doxford
- Westminster Constituency
- Houghton and Sunderland South
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/004464-2026
19th January 2026 - Transparency notice on Find a Tender
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
{
"tag": [
"compiled"
],
"id": "ocds-h6vhtk-06090d-2026-01-19T15:56:01Z",
"date": "2026-01-19T15:56:01Z",
"ocid": "ocds-h6vhtk-06090d",
"initiationType": "tender",
"parties": [
{
"id": "GB-COH-03007939",
"name": "THE CHILTERN RAILWAY COMPANY LIMITED",
"identifier": {
"scheme": "GB-COH",
"id": "03007939"
},
"additionalIdentifiers": [
{
"scheme": "GB-PPON",
"id": "PNPV-7838-DRMN"
}
],
"address": {
"streetAddress": "1 Admiral Way",
"locality": "Sunderland",
"postalCode": "SR3 3XP",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKC23"
},
"contactPoint": {
"email": "Procurement.Department@chilternrailways.co.uk"
},
"roles": [
"buyer"
],
"details": {
"classifications": [
{
"id": "privateUtility",
"scheme": "UK_CA_TYPE",
"description": "Private utility"
}
]
}
},
{
"id": "GB-COH-03532474",
"name": "KBH ON-TRAIN MEDIA LTD",
"identifier": {
"scheme": "GB-COH",
"id": "03532474"
},
"additionalIdentifiers": [
{
"scheme": "GB-PPON",
"id": "PYDC-3676-BHLD"
}
],
"address": {
"streetAddress": "The Nest, 1st Floor, 18-22 Disney Place",
"locality": "London",
"postalCode": "SE1 1HJ",
"country": "GB",
"countryName": "United Kingdom",
"region": "UKI44"
},
"contactPoint": {
"email": "stephen.atkinson@kbhgroup.co.uk"
},
"roles": [
"supplier"
],
"details": {
"url": "https://www.kbhgroup.co.uk/",
"scale": "sme",
"vcse": false
}
}
],
"buyer": {
"id": "GB-COH-03007939",
"name": "THE CHILTERN RAILWAY COMPANY LIMITED"
},
"tender": {
"id": "ocds-h6vhtk-06090d",
"legalBasis": {
"id": "2023/54",
"scheme": "UKPGA",
"uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
},
"title": "On Train Advertising",
"description": "This contract is a concession agreement for the management and promotion of on-train advertising. The appointed supplier will have exclusive rights to manage, market, and exploit advertising spaces, screens, and frames within trains and associated infrastructure. The scope includes soliciting advertisers, entering direct agreements, installing and maintaining advertising assets in compliance with rail safety regulations and ASA advertising standards, and ensuring operational efficiency with minimal disruption to train services. The supplier is responsible for maximizing advertising revenue, maintaining safety and quality standards, and enhancing passenger experience through appropriate and visually appealing content. Regular performance reviews and compliance monitoring will form part of the contract management process.",
"status": "complete",
"procurementMethod": "direct",
"procurementMethodDetails": "Direct award",
"procurementMethodRationale": "The contract is being awarded to KBH by direct award due to exclusive intellectual property rights. KBH holds the exclusive rights to provide on-train carriage advertising and, as a result, no reasonable alternative supplier is able to provide the required services. The conditions for direct award on the basis of intellectual property rights are therefore met.",
"specialRegime": [
"concession",
"utilities"
],
"lots": [
{
"id": "1",
"status": "complete",
"suitability": {
"sme": true
}
}
],
"documents": [
{
"id": "conflictOfInterest",
"documentType": "conflictOfInterest",
"description": "Not published"
}
],
"procurementMethodRationaleClassifications": [
{
"id": "singleSuppliersIntellectualPropertyExclusiveRights"
}
]
},
"awards": [
{
"id": "1",
"status": "pending",
"value": {
"amountGross": 1619538,
"amount": 1349615,
"currency": "GBP"
},
"mainProcurementCategory": "services",
"aboveThreshold": true,
"suppliers": [
{
"id": "GB-COH-03532474",
"name": "KBH ON-TRAIN MEDIA LTD"
}
],
"items": [
{
"id": "1",
"additionalClassifications": [
{
"scheme": "CPV",
"id": "79340000",
"description": "Advertising and marketing services"
}
],
"deliveryAddresses": [
{
"region": "UKC",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKD",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKE",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKF",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKG",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKH",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKI",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKJ",
"country": "GB",
"countryName": "United Kingdom"
},
{
"region": "UKK",
"country": "GB",
"countryName": "United Kingdom"
}
],
"relatedLot": "1"
}
],
"contractPeriod": {
"startDate": "2026-05-01T00:00:00+01:00",
"endDate": "2029-04-30T23:59:59+01:00",
"maxExtentDate": "2031-04-30T23:59:59+01:00"
},
"hasRenewal": true,
"renewal": {
"description": "3 year contract with an option to extend for 1+1"
},
"relatedLots": [
"1"
],
"documents": [
{
"id": "004464-2026",
"documentType": "awardNotice",
"noticeType": "UK5",
"description": "Transparency notice on Find a Tender",
"url": "https://www.find-tender.service.gov.uk/Notice/004464-2026",
"datePublished": "2026-01-19T15:56:01Z",
"format": "text/html"
}
],
"milestones": [
{
"id": "1",
"type": "futureSignatureDate",
"dueDate": "2026-04-30T23:59:59+01:00",
"status": "scheduled"
}
]
}
],
"language": "en"
}