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Inward Investment

London Borough of Croydon

This public procurement record has 1 release in its history.

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20 Jan 2026 at 09:26

UK6 - Contract Award Notice
Summary of the contracting process

The procurement process, managed by the London Borough of Croydon, aimed to enhance Croydon’s Inward Investment concierge service. This initiative, titled "Inward Investment," falls under the industry category of business development consultancy services and was designed to accelerate business growth within Croydon’s Growth Zone. The contracting process reached the award stage with the contract granted on 12th January 2026. AYER ASSOCIATES LIMITED was selected as the supplier through a procurement method identified as "Below threshold - unknown." The contract commenced on 20th January 2026 and is set to conclude by 31st July 2026. This public authority, sub-central government contract, focuses on driving economic growth in Croydon, with a value of £87,360 (gross).

This tender offers substantial business growth opportunities for small and medium enterprises (SMEs), particularly those specialising in business development consultancy. Companies with expertise in implementing structured casework models and enhancing investor engagement stand to benefit from participating in opportunities like this. The project’s objectives to secure new business establishments each year and optimise the use of advertising sites for revenue generation make it an attractive venture for SME consultancies looking to expand their portfolio in supporting local government initiatives. The contract represents a strategic opportunity to align with Croydon’s industrial strategy, thereby fostering long-term collaborative growth with public sector entities.

How relevant is this notice?

Notice Information

Notice Title

Inward Investment

Notice Description

he provider will accelerate Croydon's Inward Investment concierge service and implement a structured casework model to understand investor needs and create the right conditions for growth and our borough offer to business. They will support the Council to secure 40 new businesses each year within the Growth Zone (particular focusing on anchor institutions), aligned to the eight Industrial Strategy sectors. The work includes an in-depth, borough-wide review to identify the highest-value advertising sites that will maximise revenue for Croydon Council, a strategic implementation report with recommended partners, and clear advice on the most effective procurement route for future advertising delivery

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-060972
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/004610-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£72,800 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
20 Jan 20267 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Jan 20267 months ago
Contract Period
20 Jan 2026 - 31 Jul 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
London Borough of Croydon
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CROYDON
Postcode
CR0 1EA
Postcode Area
Croydon
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI6 Outer London - South
Small Region (ITL 3)
TLI62 Croydon
Delivery Location
Not specified
Local Authority
Croydon
Electoral Ward
Fairfield
Westminster Constituency
Croydon West

Supplier Information

Number of Suppliers
1
Supplier Name

AYER ASSOCIATES LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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