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V&A East Museum Media Buying

Victoria and Albert Museum

This public procurement record has 3 releases in its history.

Award

28 May 2026 at 11:48

UK7 - Contract Details Notice
Award

27 Jan 2026 at 10:05

UK6 - Contract Award Notice
Award

27 Jan 2026 at 09:59

UK5 - Transparency Notice
Summary of the contracting process

The Victoria and Albert Museum in London has completed the procurement process titled "V&A East Museum Media Buying," with the award being made to OMD Group Limited. This contract falls under the services category, specifically targeting advertising services, and involves locations across the United Kingdom, particularly in the UKI region. The contract stage is marked as complete, and the direct procurement method was utilised due to the bespoke nature of the campaign requirements. The contract, valued at £359,850 gross, was signed on 24th February 2026, and its period spans from 7th February 2026 to 6th August 2026, with options for extension up to 2027. This tender signifies an essential phase in promoting the new V&A East Museum to a diverse audience ahead of its launch on 18th April 2026.

This tender offers significant opportunities for businesses in the advertising and media sectors, particularly those skilled in crafting innovative media campaigns for cultural institutions. The contract was directly awarded to Manning Gottlieb OMD, highlighting the importance of having a robust reputation and capability in delivering complex media strategies. Businesses with expertise in managing high-profile, creative advertising campaigns and those capable of rapid deployment could find similar opportunities in future engagements, especially involving significant launches and promotional events. This process underscores the potential for growth for companies adept at handling large-scale, impactful advertising initiatives that challenge conventional museum marketing strategies.

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Notice Information

Notice Title

V&A East Museum Media Buying

Notice Description

As set out in the Contract Award Notice

Procurement Information

As set out in the Transparency Notice

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-060f3e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/050211-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£299,875 £100K-£500K
Contracts Value
£299,875 £100K-£500K

Notice Dates

Publication Date
28 May 20263 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
27 Jan 20267 months ago
Contract Period
24 Feb 2026 - 6 Aug 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Victoria and Albert Museum
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2RL
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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