Award

Influencer Marketing Platform

YORKSHIRE PURCHASING ORGANISATION

This public procurement record has 1 release in its history.

Award

03 Feb 2026 at 10:27

Summary of the contracting process

The Yorkshire Purchasing Organisation (YPO) has concluded a public procurement process for a project titled "Influencer Marketing Platform," focusing on promotional services specifically targeted at social media influencers. Located in Wakefield, UK, YPO serves as a public authority in sub-central government, spearheading this initiative. The procurement method was a limited competition, falling below the threshold, and has now advanced to the award stage. The contract, awarded to SPROUT SOCIAL INC, commenced on 10th December 2025 and is set to conclude by 9th December 2027, with a gross value of £59,998. The contract was signed on 25th November 2025, with the legal basis under the UKPGA 2023/54.

Businesses offering influencer marketing services stand to gain significant opportunities for growth through this procurement, particularly those with strong capabilities in managing influencer campaigns and analytics. Given the need for expertise in identifying influencers who align with specific brand aesthetics and organisational principles, companies specialising in social media marketing with innovative solutions for audience engagement are well-suited to compete in similar tenders. This process highlights the YPO's commitment to integrating cutting-edge marketing solutions to enhance its reach and effectiveness in public communications.

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Notice Title

Influencer Marketing Platform

Notice Description

Social Influencers platform for finding influencers, managing influencer campaigns and measuring the outcome of the campaigns. Ability to find influencers who are talking about different topics, who are influential with specific audiences and whose content matches the brand aesthetics or organizational principles required.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06150f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/009322-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342200 - Promotional services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£49,998 Under £100K

Notice Dates

Publication Date
3 Feb 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
25 Nov 20255 months ago
Contract Period
10 Dec 2025 - 9 Dec 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE PURCHASING ORGANISATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WAKEFIELD
Postcode
WF2 0XE
Post Town
Wakefield
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
Not specified

Local Authority
Wakefield
Electoral Ward
Wrenthorpe and Outwood West
Westminster Constituency
Wakefield and Rothwell

Supplier Information

Number of Suppliers
1
Supplier Name

SPROUT SOCIAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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