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Campaign Planning and Delivery & Associated Services (GCU)

Glasgow Caledonian University

This public procurement record has 1 release in its history.

Tender

03 Feb 2026 at 16:44

Tender Notice
Summary of the contracting process

Glasgow Caledonian University is seeking a contractor for the "Campaign Planning and Delivery & Associated Services (GCU)" project in the advertising sector, aiming at student recruitment through strategic campaign planning and delivery. The procurement process is in the "Tender" stage, with the opportunity classified under "Advertising campaign services" (CPV code 79341400). The project is based in Glasgow (region UKM82), and the tender period ends on 6th March 2026, at 12:00 pm. This open procedure, governed by the EU directive 32014L0024, requires electronic submissions. The awarded contract is set for 1,080 days with a possible 24-month extension.

This tender offers significant opportunities for agencies specialising in higher education marketing, performance marketing, and media buying, providing AI-driven campaign planning tools. Businesses capable of delivering measurable recruitment solutions across both domestic and international markets, especially those with proven capabilities in the use of advanced technologies and metric-driven campaigns, will find this particularly advantageous. The tender prioritises the delivery of sustainable procurement practices, including fair work and community benefits, offering an attractive prospect for agencies committed to delivering comprehensive, innovative, and ethically sound marketing solutions.

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Notice Information

Notice Title

Campaign Planning and Delivery & Associated Services (GCU)

Notice Description

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Lot Information

Lot 1

The University is seeking a Contractor for campaign planning, delivery, and performance -led student recruitment. The selected agency must demonstrate capability in delivering measurable recruitment solutions across domestic and international markets. Required expertise includes, but is not limited to: Higher Education sector strategy Performance marketing and media buying AI-powered campaign planning and organisation tools Transparent measurement and conversion tracking across all platforms

Renewal: Potential for 24 month extension

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0615ce
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/009634-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Feb 20266 months ago
Submission Deadline
6 Mar 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Estimated timing for further notices to be published: Next iteration will be tendered when this contract is due to expire

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Glasgow Caledonian University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G4 0BA
Postcode Area
Glasgow
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM82 Glasgow City
Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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