Award

Brand & Perceptions Measuring

UNIVERSITY OF EXETER

This public procurement record has 1 release in its history.

Award

10 Feb 2026 at 13:30

Summary of the contracting process

The contract for "Brand & Perceptions Measuring" was awarded by the University of Exeter, situated in Exeter, United Kingdom. This procurement, categorised under services in the education and training sector, focuses on the ongoing tracking of brand awareness and key touch points. This process was completed under a direct procurement method, classified as below threshold without competition. The contract was signed on 25th July 2025, with the service period running from 1st August 2025 to 31st July 2026. Notably, this award highlights the completion stage of the procurement process as of 10th February 2026.

This contract presents an opportunity for businesses specialising in brand analysis and perception management, particularly SMEs like Populus Ltd, the successful supplier based in London, UK. The contract's scope and classification suggest potential growth opportunities for businesses aiming to establish or expand their footprint in educational services, with an emphasis on brand engagement and awareness tracking. Companies with expertise in survey design, data analysis, and educational branding would find themselves well-suited to compete for similar opportunities in this sector.

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Notice Title

Brand & Perceptions Measuring

Notice Description

Brand & Perceptions Measuring - Ongoing tracking - Levels of awareness and key touch points

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-064c90
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/011885-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services


CPV Codes

80000000 - Education and training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£45,540 Under £100K

Notice Dates

Publication Date
10 Feb 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
25 Jul 20257 months ago
Contract Period
1 Aug 2025 - 31 Jul 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EXETER
Contact Name
Not specified
Contact Email
procurement-operations@exeter.ac.uk
Contact Phone
Not specified

Buyer Location

Locality
EXETER
Postcode
EX4 4QH
Post Town
Exeter
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified

Local Authority
Exeter
Electoral Ward
Duryard and St James
Westminster Constituency
Exeter

Supplier Information

Number of Suppliers
1
Supplier Name

POPULUS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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