Tender

SU113(26) Online Learning - Marketing and Student Recruitment Services

SWANSEA UNIVERSITY

This public procurement record has 2 releases in its history.

TenderUpdate

18 Mar 2026 at 11:51

Tender

18 Feb 2026 at 11:17

Summary of the contracting process

Swansea University is actively seeking bids for its tender titled "SU113(26) Online Learning - Marketing and Student Recruitment Services". The procurement is classified under higher education services and aims to establish a robust marketing and recruitment strategy for the university's upcoming online learning programmes, set to launch in September 2026. As a public authority within the sub-central government category, Swansea University is based in Swansea, United Kingdom. The procurement method is an open procedure with the tender currently in the tenderUpdate stage. Potential bidders should note the key dates, with the tender period ending on 18 March 2026 at 16:00. Interested participants can access further details on the eTenderWales portal.

This tender presents significant opportunities for businesses specialising in marketing and recruitment services, particularly those with expertise in education innovation and marketing strategy execution on a global scale. The contract, valued between GBP 3,175,000 to GBP 4,700,000 over a possible five-year period, offers an initial three-year term with two optional one-year extensions. Businesses providing comprehensive case studies, adept marketing and recruitment expertise, and proven project management abilities will be well-positioned to compete. The initiative aims to tap into both UK and international markets, making it an attractive venture for entities with a global reach and those seeking to advance in the educational services industry.

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Notice Title

SU113(26) Online Learning - Marketing and Student Recruitment Services

Notice Description

The University is seeking to award an initial 3-year contract, to commence in Spring 2026 with an option to extend for a further two one-year period (3+1+1) to develop and execute a comprehensive marketing and recruitment strategy for online learning programmes. Swansea University intends to launch Swansea University Online in September 2026. This ambitious programme of online learning will enhance and diversify the university's educational portfolio and ensure that it remains relevant and attractive to the needs of all learners. Swansea University Online will combine the university's existing expertise in educational innovation with external commercial partnership to market and recruit to high-quality online programmes and courses, at scale and at pace. The intention is to deliver new postgraduate taught programmes for both the UK and international markets from September 2026, with the potential addition of an undergraduate programme within the initial contract period. The University estimates a total contract value over the five year maximum contract period a range of between GBP 3175000 to GBP 4700000. This tender is being run as a Light Touch Contract pursuant to section 9 of the Procurement Act 2023. In line with Procurement Act 2023 Schedule 5, for any future procurement of additional or repeat goods, services or works we reserve the right to directly award under sch5 para.8 a) and b). This tender is being run on eTenderWales portal https://etenderwales.ukp.app.jaggaer.com/home.html Please ensure that you follow the eTendering portal instructions carefully to ensure that your completed tender is correctly saved and successfully submitted. Should you require assistance, please refer to the online "HELP FOR SUPPLIERS" in the first instance. Any further problems should be directed to the eTendering helpdesk, available Mon-Fri from 8am to 6pm on: Email: help@bravosolution.co.uk Telephone: 0800 069 8634

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0656d9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024503-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services


CPV Codes

80300000 - Higher education services

Notice Value(s)

Tender Value
£4,700,000 £1M-£10M
Lots Value
£4,700,000 £1M-£10M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Mar 20261 months ago
Submission Deadline
18 Mar 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
19 Apr 2026 - 19 Apr 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SWANSEA UNIVERSITY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA2 8PP
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified

Local Authority
Swansea
Electoral Ward
Sketty
Westminster Constituency
Swansea West

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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