Award

Influencer Marketing and Social Media Management

YORKSHIRE PURCHASING ORGANISATION

This public procurement record has 1 release in its history.

Award

23 Feb 2026 at 14:12

Summary of the contracting process

The Yorkshire Purchasing Organisation, based in Wakefield, United Kingdom, has successfully completed the procurement process for "Influencer Marketing and Social Media Management." This contract falls under the goods category and involves providing marketing tools that combine publishing, engagement, reporting, social listening, and influencer management. The procurement process was conducted as a limited competition below the threshold, with the contract awarded to SPROUT SOCIAL INC, a supplier based in the United States. The contract is active from 10th December 2025 to 9th December 2027, with a gross value of £59,997. The procurement aimed to enhance efficiency, improve analytics, and consolidate systems for better decision-making and reporting accuracy. The contract was signed on 21st November 2025, marking a key milestone in the procurement timeline.

This tender presents substantial opportunities for businesses specialising in social media management and marketing solutions, especially those capable of delivering comprehensive analytics and reporting services. Companies that offer innovative and efficient tools to streamline marketing processes are well-suited to compete in such contracts. As an SME, SPROUT SOCIAL INC exemplifies the potential for smaller scale enterprises to gain significant contracts through limited competition procurements, providing a pathway for growth and development in the marketing technology sector. Businesses looking to expand their footprint in the UK can explore similar opportunities to provide sophisticated solutions to public authorities seeking improvements in operational efficacy and data-driven decision-making.

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Notice Title

Influencer Marketing and Social Media Management

Notice Description

Marketing tool that could combine publishing, engagement, reporting, social listening and influencer management in one place. The aim is to reduce the number of systems YPO use, improve reporting accuracy, and support evidence-based decision making through better analytics and insight, while saving time in the team to maximise efficiency.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-065a38
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/016109-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48218000 - License management software package

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£49,998 Under £100K

Notice Dates

Publication Date
23 Feb 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Nov 20253 months ago
Contract Period
10 Dec 2025 - 9 Dec 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE PURCHASING ORGANISATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WAKEFIELD
Postcode
WF2 0XE
Post Town
Wakefield
Country
England

Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
Not specified

Local Authority
Wakefield
Electoral Ward
Wrenthorpe and Outwood West
Westminster Constituency
Wakefield and Rothwell

Supplier Information

Number of Suppliers
1
Supplier Name

SPROUT SOCIAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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