Award

Marketing Optimist Trailblazer Marketing

THE NORTH YORKSHIRE COUNCIL

This public procurement record has 1 release in its history.

Award

24 Feb 2026 at 08:54

UK7 - Contract Details Notice
Summary of the contracting process

The North Yorkshire Council has engaged in a public procurement process titled "Marketing Optimist Trailblazer Marketing," which falls under the services category, specifically education and training services. Situated in Northallerton, the project targets the marketing support for the Adult Learning Trailblazer projects aimed at NEETs in York and North Yorkshire. The procurement stage has moved to the "Award" and "Contract" phases, with the contract being signed on 6th February 2026. The project's period spans from 8th February to 31st March 2026, with a contract value of £31,600 GBP. The procurement method used was "direct," a below-threshold approach without competition, aligned under legal basis UKPGA 2023/54.

The tender presents significant opportunities for businesses in the marketing and education services sectors, particularly those with expertise in strategies for increasing youth engagement and employability. Companies like The Marketing Optimist Ltd, which is a small to medium-sized enterprise (SME) and the chosen supplier, can leverage their marketing skills to assist in collaboration and network-building initiatives aimed at connecting NEETs to educational and employment opportunities. Organisations specialising in educational marketing, youth engagement, and community collaboration would find this opportunity particularly well-suited to their capabilities.

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Notice Information

Notice Title

Marketing Optimist Trailblazer Marketing

Notice Description

Advertisement of the Adult Learning Trailblazer projects, Marketing Support for Trailblazer Programme aimed at NEETs - "You Choose" "You Choose" forms part of the wider Trailblazer programme which helps to sign post people towards support to help them to improve their employability whether than is a new job, an improved role or a return to education. The programme's target market is: * 16 - 25 year olds NEETS in employment/education) * Living in York and North Yorkshire. Objectives & Success Measures * Increase engagement of NEET young people and those at risk. * Provide tailored support to enable progression into education, training, or employment. * Build confidence and transferable skills. Key Activities * Identification of NEETs and Pre NEET * Building referral networks * Multi-agency and cross council collaboration- shared goals/outcomes/shared learning * Employer and stake holder involvement

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-065aa9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/016305-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services

CPV Codes

80000000 - Education and training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£31,600 Under £100K

Notice Dates

Publication Date
24 Feb 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Feb 20261 months ago
Contract Period
8 Feb 2026 - 31 Mar 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE NORTH YORKSHIRE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHALLERTON
Postcode
DL7 8AD
Post Town
Darlington
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE22 North Yorkshire
Delivery Location
Not specified
Local Authority
North Yorkshire
Electoral Ward
Romanby
Westminster Constituency
Richmond and Northallerton

Supplier Information

Number of Suppliers
1
Supplier Name

THE MARKETING OPTIMIST

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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