This public procurement record has 2 releases in its history.

Award

05 Jun 2026 at 14:57

Tender

02 Mar 2026 at 16:00

Summary of the contracting process

The public procurement process led by Fife Council for the "Welcome to Fife Marketing Campaign" is a completed service award aiming to enhance Fife as a visitor destination through an integrated marketing strategy. The procurement falls under the industry category of marketing services, with a CPV code of 79342000, and was fulfilled via an open procedure. Located in Glenrothes, the council sought a contractor to increase visitor traffic to the regional website and ultimately to Fife itself. The contract, valued at £332,000, was awarded on 3rd June 2026. Interested parties were able to submit bids electronically up until 1st April 2026.

This tender presents business growth opportunities, particularly for companies specialising in marketing services with the creativity and capability to enhance regional branding and tourism. Small to medium-sized enterprises, such as ALT from Glasgow, who possess innovative marketing strategies and have experience in raising brand awareness effectively, would find this type of contract appealing. The open nature of the procurement method ensures a fair opportunity for all qualified marketing service providers, especially those with expertise in direct marketing and advertising campaigns. Moreover, as the option exists for additional contract purchases, businesses with a flexible and adaptable approach may benefit further from ongoing collaboration with Fife Council.

How relevant is this notice?

Notice Title

Welcome to Fife Marketing Campaign

Notice Description

Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

Lot Information

Lot 1

Fife Council required to appoint a Contractor with the capability, expertise and creativity to develop and deliver an integrated marketing campaign under the Welcome to Fife brand, to raise awareness of Fife as a visitor destination, increase traffic to the Welcome to Fife website, and to ultimately increase visitor numbers to Fife.

Options: Fife Council may require additional purchases under this contract which have not been specifically detailed in the "specification" however any additional purchases will be in full accordance with the requirements of Regulation 72 of the Public Contract (Scotland) Regulations 2015

Renewal: The agreement can be extended for a maximum total period of an additional 24 months.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06600c
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/053480-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£340,000 £100K-£500K
Lots Value
£340,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£332,000 £100K-£500K

Notice Dates

Publication Date
5 Jun 20261 months ago
Submission Deadline
1 Apr 2026Expired
Future Notice Date
Not specified
Award Date
2 Jun 20261 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
FIFE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLENROTHES
Postcode
KY7 5LT
Post Town
Kirkcaldy
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM01 Clackmannanshire and Fife
Delivery Location
TLM72 Clackmannanshire and Fife

Local Authority
Fife
Electoral Ward
Glenrothes Central and Thornton
Westminster Constituency
Glenrothes and Mid Fife

Supplier Information

Number of Suppliers
1
Supplier Name

ALT

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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