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TEN-2526-043 (PA2023) Digital Tracking Tool

Nest Corporation

This public procurement record has 1 release in its history.

Tender

06 Mar 2026 at 15:34

UK4 - Tender Notice
Summary of the contracting process

Nest Corporation, a public authority in sub-central government, is seeking to procure a Digital Tracking Tool as part of their strategic redesign and optimisation of the Nest website. The tender, titled "TEN-2526-043 (PA2023) Digital Tracking Tool", focuses on acquiring insights into user behaviour to enhance user journey and content engagement. Situated in London, the procurement process is currently in the tender stage, with submissions to be received by 27th March 2026. This open procurement method allows businesses to compete under a below-threshold open competition, and interested parties can submit electronically via the provided platform.

This tender presents significant growth opportunities for businesses specialising in digital experience analytics, particularly those offering advanced behavioural insights and data integration capabilities. It is well-suited for SMEs with expertise in providing visual behavioural insights, session replay, heatmapping, and journey-level analysis. These capabilities are vital for improving user engagement and conversion on the Nest website. Companies experienced in technical consultancy services and possessing a secure and compliant data-handling environment, especially within regulated markets, are encouraged to submit their proposals and demonstrate how their solutions can address Nest Corporation's requirements effectively.

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Notice Information

Notice Title

TEN-2526-043 (PA2023) Digital Tracking Tool

Notice Description

The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour--specifically the "why" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.

Lot Information

Lot 1

Renewal: Option to extend for up to three (3) additional one year periods.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066482
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/020546-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

71 - Architectural, construction, engineering and inspection services

CPV Codes

71621000 - Technical analysis or consultancy services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
£160,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Mar 20266 months ago
Submission Deadline
27 Mar 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 May 2026 - 30 Apr 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Nest Corporation
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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