TEN-2526-043 (PA2023) Digital Tracking Tool

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    "id": "ocds-h6vhtk-066482-2026-03-06T15:34:36Z",
    "date": "2026-03-06T15:34:36Z",
    "ocid": "ocds-h6vhtk-066482",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PQGC-5667-VDDT",
            "name": "Nest Corporation",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PQGC-5667-VDDT"
            },
            "address": {
                "streetAddress": "10 South Colonnade",
                "locality": "London",
                "postalCode": "E14 4PU",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI42"
            },
            "contactPoint": {
                "email": "procurement@nestcorporation.org.uk"
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    "buyer": {
        "id": "GB-PPON-PQGC-5667-VDDT",
        "name": "Nest Corporation"
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    "tender": {
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        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "TEN-2526-043 (PA2023) Digital Tracking Tool",
        "description": "The Creative Services and operational design teams are currently undertaking a strategic redesign and optimisation of the Nest website. While multiple data sources currently inform decision-making, a critical gap remains in understanding user behaviour--specifically the \"why\" behind online actions. To address this, we require enhanced behavioural insights to better analyse user journeys, funnel performance, and content engagement. The tool will enable us to capture and interpret visual understanding of how users interact with the website, to optimise journeys and improve engagement. Ideally, we are looking for a tool that will offer the following: Visual behavioural insights Support session-level replay and heatmapping Journey-level behavioural analysis across pages and devices. Friction and drop-off diagnostics at interaction level Integration with existing analytics and experimentation tools (e.g., Google Analytics, Kameleon, A/B testing platforms) The tool will support the Strategic Refresh of the Website and Journey Optimisation; we are looking to implement a digital experience analytics platform that goes beyond traditional web analytics. This tool will empower teams with granular, user-level insights to drive smarter decisions, reduce friction, and improve conversion across key journeys.",
        "status": "active",
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                        "scheme": "CPV",
                        "id": "71621000",
                        "description": "Technical analysis or consultancy services"
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                "relatedLot": "1"
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        "value": {
            "amountGross": 192000,
            "amount": 160000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Below threshold - open competition",
        "mainProcurementCategory": "services",
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        "submissionMethodDetails": "https://nesttenders.ukp.app.jaggaer.com/web/login.shtml",
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        "tenderPeriod": {
            "endDate": "2026-03-27T12:00:00+00:00"
        },
        "enquiryPeriod": {
            "endDate": "2026-03-13T12:00:00+00:00"
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        "lots": [
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                "id": "1",
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                "value": {
                    "amountGross": 192000,
                    "amount": 160000,
                    "currency": "GBP"
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                "awardCriteria": {
                    "criteria": [
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                            "type": "quality",
                            "name": "Experience",
                            "description": "Please provide up to three case studies (in PowerPoint no more than 5 slides each) that demonstrate your experience for how we can use your tool for the redesign and optimisation of the Nest website to understand user behaviour, journeys, frustrations and content attractiveness -specifically the \"why\" behind online actions. - Journey analysis: How your tool was used to analyse and interpret user journeys across pages and devices. - Behavioural analysis: How interaction-level data (e.g., engagement patterns, drop-offs, friction signals) was used to generate insight. - Support for UX and Creative Teams: How insights informed UX design, content strategy, and/or creative optimisation. - Impact and business change: How your analysis led to measurable changes, decisions, or performance improvements. Please include evidence of outcomes where possible. - Technical expertise: How you handled business and data security questions from businesses. Please clearly label your case studies and explanations with which of these areas of expertise the case demonstrates.",
                            "numbers": [
                                {
                                    "number": 30,
                                    "weight": "percentageExact"
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                            ]
                        },
                        {
                            "type": "quality",
                            "name": "Approach to Project",
                            "description": "Please outline your approach to delivering the objectives and the requirement. This should include a clear description of your methodology including examples of data and third-party data sources you would utilise and how the brief would be delivered. Additionally, please provide information on the following: - Confirmation you have a technically secure and compliant data-handling environment and processes for the UK market - Understanding of working in a highly regulated market",
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                        {
                            "type": "quality",
                            "name": "Team",
                            "description": "Please provide short bios of the specific team you would expect to put forward for this project.",
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                        },
                        {
                            "type": "quality",
                            "name": "Data Privacy",
                            "description": "Please provide details of how you manage data: - How data is collected and managed - How do you determine the uniqueness of a user? - What data do your scripts collect? - What is the retention period - In terms of Data Masking - In terms of User consent - Do you collect any personal data?",
                            "numbers": [
                                {
                                    "number": 15,
                                    "weight": "percentageExact"
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                        },
                        {
                            "type": "quality",
                            "name": "Technical capability of the tool",
                            "description": "Please provide details on the following: - Impact on page performance - Script/tag placement - Form field data collection - Where is the infrastructure hosted? - If we need to extract/export data into the NEST Data Lake, what options are available? - How do you manage the correlation between a user session and the user? - How you record a session",
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                            "type": "cost",
                            "name": "Costs and financials",
                            "description": "Please provide: * Cost for 10 users including training & support * Cost per additional user (for information only) * Cost of implementation, integration & onboarding, technical support (account manager) * Rate card (for information only) Please complete commercial schedule - Annex C Prices submitted should be in pound sterling, include expenses and be exclusive of VAT.",
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                    "endDate": "2027-04-30T23:59:59+01:00",
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                "datePublished": "2026-03-06T15:34:36Z",
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