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B2B Marketing Attribution model

Ordnance Survey

This public procurement record has 1 release in its history.

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11 Mar 2026 at 13:52

UK7 - Contract Details Notice
Summary of the contracting process

Ordnance Survey Limited has completed the procurement process for a "B2B Marketing Attribution Model", focusing on enhancing its commercial capabilities across business-to-business (B2B) and business-to-government (B2G) sectors. This project falls under the 'Marketing Services' industry category and was awarded on the 11th of March 2026. The contract, set within the United Kingdom, spans from the 11th of March 2026 to the 31st of March 2027. The procurement method was a limited competition below the threshold, indicating a selective approach. StrategiQ Marketing Ltd, located in London, has been chosen as the supplier, heralding the award stage of the procurement process.

This project signifies substantial opportunities for businesses that specialise in marketing and data analytics, as it aims to develop a robust attribution model to elucidate marketing influence on commercial outcomes. Companies that excel in strategic marketing planning and data-driven solutions are well-positioned to benefit from this initiative. With the objective of optimising marketing channels and enhancing clarity across B2B purchase pathways, organisations offering innovative tools and services in marketing attribution can leverage this tender to establish or expand their footprint in the public sector.

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Notice Information

Notice Title

B2B Marketing Attribution model

Notice Description

OS is evolving its commercial capabilities across B2B and B2G, with a strategic focus on driving Better Data - More Destinations - Greater Effectiveness. While some foundations exist, including customer profiles, a segmentation model, and evolving journey work, OS does not yet have a unified, accurate, practical way to understand how marketing activity influences commercial outcomes across complex B2B buying processes. For marketing to plan confidently, prioritise the right activity, and demonstrate its contribution, OS has awarded StrategiQ Marketing Limited to support and build a robust B2B Marketing Data and Attribution Model. This model will create clarity on the value of each stage of the funnel, the role of marketing channels, and the effectiveness of partner-driven and direct activity within current technology and data constraints.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066745
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/021784-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£67,620 Under £100K

Notice Dates

Publication Date
11 Mar 20266 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
11 Mar 2026 - 31 Mar 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Ordnance Survey
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Postcode Area
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
Not specified
Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Supplier Information

Number of Suppliers
1
Supplier Name

StrategiQ Marketing Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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