Award

Sainsbury Centre - Brand Identity Brief

UNIVERSITY OF EAST ANGLIA

This public procurement record has 1 release in its history.

Award

16 Mar 2026 at 11:41

UK7 - Contract Details Notice
Summary of the contracting process

The University of East Anglia has completed the procurement process for the "Sainsbury Centre - Brand Identity Brief" project, aimed at developing a refreshed brand identity for the Sainsbury Centre for Visual Arts. This procurement falls under the marketing services category and was conducted via a direct procurement method, below threshold without competition. The contract commenced on 12 February 2026 and is scheduled to conclude on 17 November 2026. Located at Norwich Research Park in Norwich, UKH15, the buying organisation sought a brand identity specialist with experience in global arts, culture, and heritage, particularly international museums. The awarded supplier, North Associates Ltd, signifies the active stage of the procurement process, as marked by the recent publication of the contract notice on 16 March 2026.

This tender presents significant growth opportunities for businesses specialising in brand identity development within the arts, culture, and heritage sectors. Large firms proficient in creating comprehensive brand guidelines and brand ecosystems are particularly well-positioned to leverage such opportunities. With a contract value of £97,014, the collaboration with the University of East Anglia allows businesses to expand their portfolios and strengthen their presence in the public authority domain. Businesses with a focus on international museum experiences and delivering new visual identities will find this tender especially advantageous, enhancing their competitive edge in the industry.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Information

Notice Title

Sainsbury Centre - Brand Identity Brief

Notice Description

The Sainsbury Centre (SCVA) are seeking a supplier to support with the development of a refreshed brand identity that: - Activates design and written language - Celebrates the sense of pride and community - Creates a practical brand ecosystem. This contract seeks to appoint a brand identity specialist with global arts, culture and heritage sector experience, specifically international museum experience to deliver a new visual identity, comprehensive brand guidelines and a brand language guide.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066ad6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/023422-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£97,014 Under £100K

Notice Dates

Publication Date
16 Mar 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Feb 20261 months ago
Contract Period
12 Feb 2026 - 17 Nov 2026 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Post Town
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

NORTH ASSOCIATES

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-066ad6-2026-03-16T11:41:47Z",
    "date": "2026-03-16T11:41:47Z",
    "ocid": "ocds-h6vhtk-066ad6",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-COH-RC000651",
            "name": "UNIVERSITY OF EAST ANGLIA",
            "identifier": {
                "scheme": "GB-COH",
                "id": "RC000651"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PCCY-8551-ZNDY"
                }
            ],
            "address": {
                "streetAddress": "Norwich Research Park",
                "locality": "Norwich",
                "postalCode": "NR4 7TJ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKH15"
            },
            "contactPoint": {
                "email": "procurement@uea.ac.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://uea.ac.uk",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-06731770",
            "name": "NORTH ASSOCIATES LTD",
            "identifier": {
                "scheme": "GB-COH",
                "id": "06731770"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PDJL-7712-ZXGL"
                }
            ],
            "address": {
                "streetAddress": "4th Floor",
                "locality": "London",
                "postalCode": "EC1N 8LE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI31"
            },
            "contactPoint": {
                "email": "info@northdesign.co.uk"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-COH-RC000651",
        "name": "UNIVERSITY OF EAST ANGLIA"
    },
    "tender": {
        "id": "ocds-h6vhtk-066ad6",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Sainsbury Centre - Brand Identity Brief",
        "description": "The Sainsbury Centre (SCVA) are seeking a supplier to support with the development of a refreshed brand identity that: - Activates design and written language - Celebrates the sense of pride and community - Creates a practical brand ecosystem. This contract seeks to appoint a brand identity specialist with global arts, culture and heritage sector experience, specifically international museum experience to deliver a new visual identity, comprehensive brand guidelines and a brand language guide.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-COH-06731770",
                    "name": "NORTH ASSOCIATES LTD"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79342000",
                            "description": "Marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKH15",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Sainsbury Centre - Brand Identity Brief",
            "status": "active",
            "period": {
                "startDate": "2026-02-12T00:00:00Z",
                "endDate": "2026-11-17T23:59:59Z"
            },
            "value": {
                "amountGross": 97014,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-02-11T00:00:00Z",
            "documents": [
                {
                    "id": "023422-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/023422-2026",
                    "datePublished": "2026-03-16T11:41:47Z",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}