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UKOM accredited measurement data

OFCOM

This public procurement record has 3 releases in its history.

Award

17 Aug 2026 at 11:55

UK7 - Contract Details Notice
Award

18 Mar 2026 at 13:36

UK6 - Contract Award Notice
Award

18 Mar 2026 at 13:27

UK5 - Transparency Notice
Summary of the contracting process

Ofcom commissioned UK online audience measurement services covering people aged 15 and over. The requirement is for UKOM-accredited measurement of online activity, providing market research data on audiences and their use of online services across the UK. Ofcom is the buying organisation. The service is delivered by Ipsos MORI UK Ltd, a large supplier that has held the UKOM-accredited supplier role since January 2021. This is a specialist audience-measurement and market-research requirement rather than a general digital analytics or communications contract. Businesses considering comparable work for Ofcom should have a clear capability to produce reliable UK online audience data and understand the requirements of UKOM accreditation.

The procurement has been awarded and the contract is active. Ofcom used a direct award because UKOM accredits a single supplier for the UK online audience measurement service, with the rationale classified as exclusive intellectual property or exclusive rights. Ipsos MORI UK Ltd was awarded the contract on 18 March 2026. The contract was signed on 1 April 2026 and runs from 1 April 2026 to 31 March 2030. Its value is £228,747.36 excluding VAT, or £274,496.83 including VAT. There was one lot, covering market research services. The award followed a standstill period ending on 27 March 2026, and the procurement is complete.

Although this contract has already been awarded, it indicates a defined and specialist requirement within Ofcom for UK online audience measurement. A credible competitor for any future requirement of this kind would need recognised expertise in market research and the capability to measure online activity for UK audiences aged 15 and over. UKOM accreditation is central to the buying model: UKOM accredits a single supplier, so suppliers would need to demonstrate either existing accreditation or a credible ability to meet its technical, quality and governance requirements. Relevant experience should include producing dependable audience-measurement data at UK scale, maintaining consistent methodologies over a multi-year service, and supplying evidence that results are suitable for regulatory and industry use.

How relevant is this notice?

Notice Information

Notice Title

UKOM accredited measurement data

Notice Description

Provision of UKOM accredited measurement of UK online activity for those aged 15+. Period of coverage is from 01 April 2026 until 31 March 2030.

Procurement Information

UKOM (UK Online Measurement) accredits a single supplier with the contract for supplying the UK's online audience measurement service. The UKOM accredited supplier was since January 2021 is Ipsos MORI UK Ltd.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066d93
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/078058-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£228,747 £100K-£500K
Contracts Value
£228,747 £100K-£500K

Notice Dates

Publication Date
17 Aug 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Mar 20266 months ago
Contract Period
1 Apr 2026 - 31 Mar 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

Ipsos MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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