Award

UKOM accredited measurement data

OFCOM

This public procurement record has 2 releases in its history.

Award

18 Mar 2026 at 13:36

UK6 - Contract Award Notice
Award

18 Mar 2026 at 13:27

UK5 - Transparency Notice
Summary of the contracting process

The procurement process pertains to the acquisition of UKOM accredited measurement data to assess UK online activity for individuals aged 15 and above, with coverage from 1st April 2026 to 31st March 2030. The buyer is Ofcom, a public authority operating as a sub-central government entity located at Riverside House, Southwark Bridge Road, London. The contract has been awarded to Ipsos MORI UK Ltd, a large-scale supplier also located in London, with the award notice published on 18th March 2026. The procurement method was a direct award, with Ofcom contracting Ipsos as the accredited supplier of the UK online audience measurement service. The contract is valued at £274,496.83 gross, and the standstill period concludes on 27th March 2026, pending the signature anticipated by 1st April 2026.

The tender's direct award path, underpinned by Ipsos MORI’s proprietary intellectual property rights relating to UKOM accreditation, presents substantial opportunities for businesses specialising in market research services. Companies capable of delivering comprehensive online activity analyses can consider positioning themselves for future collaboration or subcontracting arrangements under this framework. Given its approval by UKOM, the contract reflects a targeted opportunity for firms innovating in digital measurement technologies and analytical services, positioning them to contribute further insights into online behavioural metrics. This specialised sector engagement facilitates strategic partnerships aligned with digital platform analytics and audience insights, fostering business growth within the UK and beyond.

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Notice Information

Notice Title

UKOM accredited measurement data

Notice Description

Provision of UKOM accredited measurement of UK online activity for those aged 15+. Period of coverage is from 01 April 2026 until 31 March 2030.

Procurement Information

UKOM (UK Online Measurement) accredits a single supplier with the contract for supplying the UK's online audience measurement service. Ipsos is the current accredited supplier.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066d93
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/024619-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£228,747 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
18 Mar 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Mar 20262 weeks ago
Contract Period
31 Mar 2026 - 31 Mar 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
OFCOM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9HA
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS MORI

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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