Award

Econometric Modelling

TRANSPORT UK EAST MIDLANDS LIMITED

This public procurement record has 2 releases in its history.

Award

19 Mar 2026 at 15:42

UK6 - Contract Award Notice
Award

19 Mar 2026 at 15:25

UK5 - Transparency Notice
Summary of the contracting process

Transport UK East Midlands Limited, operating as a private utility, has completed the award stage for an econometric modelling contract in London, United Kingdom. This contract, titled "Econometric Modelling," focuses on the development of a statistical model to evaluate marketing effects on sales, factoring in external components to assess expenditure against return on investment (ROI). The direct award procurement method was employed, justified by intellectual property rights that are exclusive to Spark Foundry Limited, a large-scale supplier. The contract, valued at £420,000 gross, is set to commence on 3rd April 2026, with a potential extension up to 31st August 2028. The procurement is tagged under the services category, particularly targeting advertising and marketing services along with sales, marketing and business intelligence software packages.

This contract offers growth opportunities for businesses specialising in econometric modelling and marketing effectiveness. Given the direct award nature, companies holding exclusive intellectual property related to the econometric model, like Spark Foundry Limited, are particularly well-suited. Businesses equipped to provide high-level consulting and analytics services regarding marketing strategies and ROI assessments can benefit from similar future opportunities. Such engagements demand firms to have a strong presence in the UK's advertising and marketing domain, providing tailored solutions in line with the contract's detailed specifications. The contract allows for potential extensions and additional testing, which could lead to further collaboration opportunities for specialised firms in marketing analytics and econometric solutions.

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Notice Information

Notice Title

Econometric Modelling

Notice Description

Econometric statistical model that understands the effect of our marketing on sales, ran seasonally and using external factors to apply to spend vs ROI.

Procurement Information

Direct award is the appropriate course of action due to the justification of intellectual property and that a change in supplier would result in outcomes that are different from the existing services. Spark Foundry own the model which is used to measure the effectiveness of marketing activity and moving suppliers before any nationalised strategy is known would create significant duplicate build costs.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-066f54
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/025361-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

48480000 - Sales, marketing and business intelligence software package

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£350,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
19 Mar 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
19 Mar 20262 weeks ago
Contract Period
2 Apr 2026 - 31 Jul 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
TRANSPORT UK EAST MIDLANDS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC4A 3AG
Post Town
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
City of London
Electoral Ward
Castle Baynard
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

SPARK FOUNDRY

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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