Award

SE1246 Organisational Narrative Development

SPORT ENGLAND

This public procurement record has 2 releases in its history.

Award

25 Mar 2026 at 18:32

UK6 - Contract Award Notice
Award

25 Mar 2026 at 18:31

UK5 - Transparency Notice
Summary of the contracting process

The recent contracting process led by Sport England, based in Loughborough, United Kingdom, focuses on organisational narrative development within the marketing management consultancy services industry. This contract, awarded under tender ID SE1246, involves activating a new brand positioning for Sport England, enhancing communication and stakeholder engagement. The process, concluding with an award on 25th March 2026, involved a direct procurement method, justified by the specialised prior experience and unique insights of Undivided Limited. The contract commences on 1st April 2026, with an end date of 31st August 2026, highlighting Sport England's commitment to facilitating strategic communication improvements.

This contract offers a valuable opportunity for businesses specialising in brand narrative and activation services, especially those with existing knowledge in sport-related strategies and organisational branding. While the procurement was directly awarded to Undivided Limited due to their existing relationship and expertise, similar projects offer chances for other businesses to demonstrate their proficiency in marketing consultancy to public authorities. SMEs with innovative solutions in brand strategy could look to future initiatives from similar governmental organisations to expand their service offerings.

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How relevant is this notice?

Notice Information

Notice Title

SE1246 Organisational Narrative Development

Notice Description

Sport England requires specialist brand narrative and activation services to embed and activate a new brand positioning across Sport England. The key deliverables include: mobilisation of the Medium Term Plan strategy The main purpose of the work is to ensure the new brand narrative is consistently understood, adopted and brought to life across communications, culture, teams and stakeholders, signalling a confident new strategic chapter and maximising engagement and impact.

Procurement Information

This requirement meets the criteria above because Undivided Ltd delivered Phase 1 of the brand narrative work and therefore has unique, in-depth knowledge of Sport England's strategy, positioning, stakeholders and organisational context. This continuity is critical to ensure the integrity, consistency and effective activation of the brand narrative as it moves into a broader and more complex Phase 2 scope. The expanded programme builds directly on intellectual property, strategic thinking and relationships established in Phase 1, meaning Undivided is uniquely placed to deliver the work efficiently, coherently and at pace.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06745e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/027579-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£105,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
25 Mar 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
3 Mar 20261 months ago
Contract Period
31 Mar 2026 - 31 Aug 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SPORT ENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3QF
Post Town
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified
Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

UNDIVIDED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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