Award

RBGKEW1531 - Email Marketing System

BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW

This public procurement record has 1 release in its history.

Award

27 Mar 2026 at 16:48

UK7 - Contract Details Notice
Summary of the contracting process

The Royal Botanic Gardens Kew, a public authority under central government, has awarded a contract for an Email Marketing System, titled "RBGKEW1531 - Email Marketing System." This procurement falls under the services category, specifically marketing services, and covers several regions across the United Kingdom. The procurement's legal basis is documented under the UKPGA 2023/54 and was conducted through a direct award method, below threshold, without competition. The contract has been signed with Dotdigital EMEA Limited, an SME based in London, and commenced on 1 April 2026, running initially until 31 March 2027, with the potential for extension by another year.

This procurement provides growth opportunities for businesses specialising in digital marketing services. Companies with expertise in managing email marketing platforms and supporter data could find similar opportunities in future tenders from government bodies and other public sector entities. The direct award method indicates a streamlined procurement process, suitable for businesses with established credibility and existing relationships with the public sector. Such opportunities may particularly benefit SMEs capable of offering innovative solutions that align with stringent procurement requirements within this industry category.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Information

Notice Title

RBGKEW1531 - Email Marketing System

Notice Description

Email marketing platform, for sending essential communications and adequately manage supporter data. Route to Market : Direct Award

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-067717
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/028753-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£70,000 Under £100K

Notice Dates

Publication Date
27 Mar 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
18 Mar 20262 weeks ago
Contract Period
31 Mar 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BOARD OF TRUSTEES OF THE ROYAL BOTANIC GARDENS KEW
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KEW GREEN
Postcode
TW9 3AE
Post Town
Twickenham
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI7 Outer London - West and North West
Small Region (ITL 3)
TLI75 Hounslow and Richmond upon Thames
Delivery Location
Not specified
Local Authority
Richmond upon Thames
Electoral Ward
Kew
Westminster Constituency
Richmond Park

Supplier Information

Number of Suppliers
1
Supplier Name

DOTDIGITAL EMEA

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-067717-2026-03-27T16:48:51Z",
    "date": "2026-03-27T16:48:51Z",
    "ocid": "ocds-h6vhtk-067717",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-CHC-803428",
            "name": "Board of Trustees of the Royal Botanic Gardens Kew",
            "identifier": {
                "scheme": "GB-CHC",
                "id": "803428"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PGTT-3583-QXLN"
                }
            ],
            "address": {
                "streetAddress": "THE HERBARIUM",
                "locality": "KEW GREEN",
                "postalCode": "TW9 3AE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI75"
            },
            "contactPoint": {
                "email": "procurement@kew.org"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthorityCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - central government"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-178803",
            "name": "Dotdigital EMEA Limited",
            "address": {
                "streetAddress": "No. 1 London Bridge, ,",
                "locality": "London",
                "postalCode": "SE1 9BG",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKI44"
            },
            "contactPoint": {
                "email": "ashley.warner@dotdigital.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-CHC-803428",
        "name": "Board of Trustees of the Royal Botanic Gardens Kew"
    },
    "tender": {
        "id": "RBGKEW1531",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "RBGKEW1531 - Email Marketing System",
        "description": "Email marketing platform, for sending essential communications and adequately manage supporter data. Route to Market : Direct Award",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-FTS-178803",
                    "name": "Dotdigital EMEA Limited"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79342000",
                            "description": "Marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKD",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKE",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKF",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKG",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKH",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKI",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKJ",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        },
                        {
                            "region": "UKK",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "status": "active",
            "period": {
                "startDate": "2026-04-01T00:00:00+01:00",
                "endDate": "2027-03-31T23:59:59+01:00",
                "maxExtentDate": "2028-03-31T23:59:59+01:00"
            },
            "hasRenewal": true,
            "renewal": {
                "description": "1 Year extension till 31/03/2028"
            },
            "value": {
                "amountGross": 84000,
                "amount": 70000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-03-18T00:00:00Z",
            "documents": [
                {
                    "id": "028753-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/028753-2026",
                    "datePublished": "2026-03-27T16:48:51Z",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}