Planning

West Northamptonshire Council - Future advertising estate potential

WEST NORTHAMPTONSHIRE COUNCIL

This public procurement record has 3 releases in its history.

PlanningUpdate

30 Mar 2026 at 16:32

UK2 - Preliminary Market Engagement Notice
PlanningUpdate

30 Mar 2026 at 15:20

UK2 - Preliminary Market Engagement Notice
Planning

30 Mar 2026 at 15:12

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

West Northamptonshire Council is in the planning stage of a tender for the development of its advertising estate, with an aim to optimise both digital and physical assets across various formats. The council is conducting a preliminary market engagement, inviting suppliers to provide feedback that will help shape future procurement strategies. The opportunity falls under the services category for advertising and marketing, with a focus on innovative revenue generation methods across the council's assets, including EV chargers and guerrilla advertising spaces. Interested parties are encouraged to submit their responses by 17th April 2026, with potential workshops scheduled between 27th April and 1st May 2026.

This tender offers businesses significant growth opportunities, particularly for those specialising in media, advertising, digital integration, and sustainability. Small and medium-sized enterprises (SMEs) that can offer innovative solutions such as digital advertising formats, sustainable technologies, or scalable commercial models are ideal candidates. By engaging in this process, businesses can establish long-term partnerships and contribute to potential revenue streams worth £3-£4 million over the next decade. The focus on digitisation and modern contracts makes this an attractive prospect for firms positioned to leverage emerging advertising technologies and market demands.

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Notice Information

Notice Title

West Northamptonshire Council - Future advertising estate potential

Notice Description

West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to inform a future procurement and development of West Northamptonshire's advertising estate. WNC's advertising estate spans both in-home digital assets and out-of-home (OOH) physical assets. Recent audit findings indicate that the estate could generate PS3-PS4 million over the next decade if optimised through digitisation, modernised contracts, and better commercial models. WNC seeks supplier insight regarding: * Digitisation of 6-sheet assets and commercial models for revenue share * Lamppost banner management and procurement approaches * Opportunities for large-format digital sites and identification of viable locations * Website and email advertising integration to support income and communication objectives * EV chargers with integrated advertising as part of a sustainability strategy * Commercial opportunities in bus stations and council-owned totems * Guerrilla and temporary advertising to activate unused public spaces The Council is seeking feedback from the market on service delivery models, capacity, innovation and scalability to help shape the final service specification and procurement approach.

Planning Information

West Northamptonshire Council (WNC) is undertaking a preliminary market engagement exercise to gather supplier feedback to inform the future procurement and development of WNC’s advertising estate. To express your interest and support us with this market exercise please email craig.forsyth@westnorthants.gov.uk by Friday 10 April 2026 or procurement@westnorthants.gov.uk and we will provide a copy of our questionnaire by return. Completed questionnaires must be returned by email to craig.forsyth@westnorthants.gov.uk by Tuesday 17 April 2026. Following receipt of the questionnaires, a maximum of 5 respondents will be invited to attend separate workshop sessions to present and discuss their responses. A decision will then be made internally on the best procurement approach. The timetable is provided below: Stage Deadline for receipt of responses to Pre-Market Engagement - 17.04.26 Workshop Week - 27.04.26 to 01.05.26 Participation in this engagement is voluntary and will not prejudice or advantage any organisation in any future procurement process.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-067830
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/029347-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
30 Mar 20264 days ago
Submission Deadline
Not specified
Future Notice Date
27 Apr 20264 weeks to go
Award Date
Not specified
Contract Period
31 Aug 2026 - 1 Sep 2033 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST NORTHAMPTONSHIRE COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHAMPTON
Postcode
NN1 1ED
Post Town
Northampton
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF24 West Northamptonshire
Local Authority
West Northamptonshire
Electoral Ward
Castle
Westminster Constituency
Northampton North

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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