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Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services

Ordnance Survey

This public procurement record has 3 releases in its history.

Award

07 Aug 2026 at 15:58

UK7 - Contract Details Notice
Award

20 Jul 2026 at 16:12

UK6 - Contract Award Notice
Tender

10 Apr 2026 at 15:41

UK4 - Tender Notice
Summary of the contracting process

Ordnance Survey Limited, Great Britain’s National Mapping Service and a government-owned commercial company, procured full-service marketing agency services for business-to-business and business-to-government audiences. The requirement covers strategic marketing and communications, including the design, development and delivery of go-to-market activity, integrated campaigns, targeted engagement and compelling storytelling. The work is intended to reposition Ordnance Survey as a modern, technology-enabled data business, explain the national value of its trusted geospatial data, support government priorities and promote commercial growth across sectors including utilities, telecoms, land and property, and financial services. Delivery is associated with Ordnance Survey’s operations in Southampton and its UK-wide public-sector and commercial markets.

The procurement is complete and the contract was awarded to Proctor and Stevenson Limited on 17 July 2026, following a selective competitive flexible procedure. The award followed a tender closing on 11 May 2026 and an evaluation period ending on 18 June 2026; 17 bids reached the final stage. Quality counted for 65%, price 25% and social value 10%, with the highest-scoring three bidders also presenting. The contract was signed on 7 August 2026 for £1.5 million excluding VAT (£1.8 million including VAT). It runs from 1 September 2026 to 31 August 2029, with two possible one-year extensions, giving a maximum end date of 31 August 2031. The award is active and the contract is active.

This award indicates demand for an agency able to combine strategic marketing, communications, campaign development and go-to-market delivery for complex B2B and B2G propositions. Strong competitors for a future requirement would need to demonstrate integrated activity for government and wider public-sector stakeholders alongside private-sector growth, with the ability to translate technical or specialist data into clear messages for varied audiences. Relevant experience would include positioning a national or public-purpose organisation, communicating social and environmental value, and showing how services support public services, national resilience and economic growth. Capability in targeted engagement, high-impact storytelling, marketing management consultancy and presentation-led evaluation would be important, as would a credible approach to social value and collaborative delivery with a public undertaking.

How relevant is this notice?

Notice Information

Notice Title

Business to Business (B2B) and Business to Government (B2G) Marketing Agency Services

Notice Description

Ordnance Survey (OS) is Great Britain's National Mapping Service and a government owned commercial company operating across the public sector and commercial data markets. As part of the Department for Science, Innovation and Technology, OS delivers trusted geospatial data, expertise and insight to government, businesses and consumers. Its role is to create, maintain and distribute authoritative geospatial data that underpins essential national infrastructure, supports public service delivery and drives economic growth across the UK. OS is a private limited company (company registration number 09121572), and the entire share capital is owned by the Department for Science, Innovation and Technology. OS is awarding the contract to Proctor and Stevenson Limited ("Supplier") as the specialist marketing and communications partner to support the continued repositioning of OS as a modern, technology enabled data business and the UK National Mapping Service. Proctor and Stevenson Limited will support the organisation in delivering strategic, high impact marketing and communications activity across Business to Business (B2B) and Business to Government (B2G) audiences ("the Services"). Proctor and Stevenson Limited will provide a full-service agency service designing, developing and delivering Go To Market Activity (GTM) in B2B / B2G markets. Proctor and Stevenson Limited will work with OS to deliver integrated marketing and communications that clearly articulate the national value of OS data and its critical role in supporting Government priorities. The Services will showcase how OS's trusted data delivers social purpose, supports environmental goals, strengthens national resilience and fuels economic growth. Through compelling storytelling, targeted engagement and campaigns, the Services will highlight OS as the invisible data spine that underpins essential public services and empowers citizens every day. Our approach will ensure stakeholders across Government and the wider public sector fully recognise the breadth, impact and future potential of OS data as the Public Sector Geospatial Agreement (PSGA) evolves and approaches renewal. In parallel, the OS shareholder framework agreement requires OS to "grow the long-term value of the organisation". This mandates OS to grow commercial revenues profitably. Outside of the public sector OS generates revenue through data sales across sectors such as utilities, telecoms, land & property, and financial services. Proctor and Stevenson Limited will play a key role in helping OS drive commercial private sector growth in the short to medium term and in supporting OS to position itself with key government stakeholders to provide a platform to renew the PSGA and secure a new contract and funding for OS in the medium to long term. The contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The start date of the contract is 1 September 2026. The estimated value for this contract is PS250k-PS300k per annum. OS does not guarantee the estimated value of this contract. The exact spend on this contract will be dependent on OS requirements during the delivery of the contract. The above value is provided as an indication, and the final value of the contract will be subject to the delivery of the contract in accordance with the final signed contract for this service.

Lot Information

Lot 1

Renewal: The contract will be for three years with the option to extend annually for a further two years (3+1+1). Therefore, if all extensions were taken the full length of the contract would be for five years. The anticipated start date of the contract is 1 July 2026.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06803e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/075424-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79342100 - Direct marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£1,500,000 £1M-£10M
Lots Value
£1,500,000 £1M-£10M
Awards Value
£1,500,000 £1M-£10M
Contracts Value
£1,500,000 £1M-£10M

Notice Dates

Publication Date
7 Aug 20262 months ago
Submission Deadline
11 May 2026Expired
Future Notice Date
Not specified
Award Date
17 Jul 20262 months ago
Contract Period
1 Sep 2026 - 31 Aug 2029 3-4 years
Recurrence
2031-02-01

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Ordnance Survey
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SOUTHAMPTON
Postcode
SO16 0AS
Postcode Area
Southampton
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ3 Hampshire and Isle of Wight
Small Region (ITL 3)
TLJ36 Central Hampshire
Delivery Location
TLJ32 Southampton
Local Authority
Test Valley
Electoral Ward
Chilworth, Nursling & Rownhams
Westminster Constituency
Romsey and Southampton North

Supplier Information

Number of Suppliers
1
Supplier Name

Proctor and Stevenson Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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