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Smokefree Generation Health Promotion Campaign Management and Delivery 26/27

Birmingham City Council

This public procurement record has 3 releases in its history.

Award

02 Oct 2026 at 11:58

UK7 - Contract Details Notice
TenderUpdate

01 May 2026 at 11:57

UK4 - Tender Notice
Tender

30 Apr 2026 at 23:59

UK4 - Tender Notice
Summary of the contracting process

Birmingham City Council bought management and delivery of its 2026/27 smoking-cessation health promotion programme. The work covers two distinct, multi-channel campaigns, one for summer and one for winter, with separate concepts, messaging and creative assets. The campaigns aim to raise awareness of local stop-smoking services, encourage residents to seek quitting support and address the psychological, social and practical barriers to stopping smoking. The supplier coordinates planning, content development, testing, approvals, production and deployment, and evaluates campaign performance. Media buying includes paid social and digital advertising, local and community radio, outdoor advertising and other suitable channels. The supplier also prepares campaign materials to meet the technical specifications of each channel. Delivery is for Birmingham residents, in Birmingham.

The procurement is complete and the contract was awarded to ICE Creates Ltd. Birmingham City Council used an open, below-threshold competition. The contract was signed on 30 September 2026 and runs from 5 October 2026 to 31 May 2027. Its value is £79,650 excluding VAT (£95,580 including VAT). The tender deadline was noon on 29 May 2026, with questions due by noon on 13 May 2026. There was one lot, covering the full campaign-management and delivery requirement. Quality carried 90% of the evaluation weighting and price 10%; full criterion details were in the procurement documents.

For suppliers considering comparable future work for Birmingham City Council, this award demonstrates demand for an end-to-end health-promotion campaign partner, rather than a media-buying or creative-only supplier. A credible competitor would need to develop distinct campaign concepts and messaging, use audience insight to tackle barriers to behaviour change, and manage campaign planning, coordination, approvals, production, deployment and evaluation. The work also calls for the ability to negotiate and allocate media across digital and social platforms, Birmingham radio and outdoor advertising, while identifying other suitable channels. Suppliers need to produce campaign materials that satisfy differing technical and quality specifications, and work to the council’s strategic health priorities, brand guidelines and communications standards. Strong quality-led delivery is particularly important given the evaluation’s emphasis on quality over price.

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Notice Information

Notice Title

Smokefree Generation Health Promotion Campaign Management and Delivery 26/27

Notice Description

For the provision of the development and delivery of the Smoking Cessation Health Promotion Programme 2026/27. The Supplier will develop, deliver and evaluate two, multi-channel health promotion campaigns in-line with the above aims and objectives. The two campaigns should be developed as distinguished campaign concepts, with different messaging and creative assets. Objectives - To increase awareness of local stop smoking services, including the types of support available - To increase the number of residents who actively seek information about quitting - To apply understanding of psychological, social, and practical barriers to quitting smoking among the target audience and use these insights to shape messaging throughout the campaign 1. Health promotion programme management The chosen supplier will manage both the summer and winter health promotion campaigns, ensuring alignment with the aims and objectives, whilst acting as the central point of coordination. Responsibilities include: * Develop a detailed programme plan for both campaigns including deliverables, and timelines. * Provide weekly or fortnightly progress updates to BCC, summarising achievements, upcoming actions, risks, and issues. * Lead all work-in-progress (WIP) meetings, circulate agendas, minutes, and track agreed actions through to completion. * Ensure smooth coordination between content creation, testing, approvals, production, and deployment stages. * Ensure all campaign activities align with BCC's strategic health priorities, brand guidelines, and communications standards as directed by BCC. * Identify risks and mitigation strategies throughout the programme lifecycle. 2. Media buying The chosen supplier will identify and negotiate media space on a combination of channels to effectively reach the target audience at a range of touchpoints. A key objective for the supplier is to allocate funds to maximise reach and impact through each channel selected for the campaign. Paid delivery channels utilised for this campaign may include: * Paid social media and digital * Local radio stations in Birmingham * Community radio stations in Birmingham * Outdoor advertising * Other channels - The supplier will also be required to identify any other suitable channels in order to reach the target audience. The supplier will prepare and submit finalised content packages to media buyers and other delivery partners as required. The supplier will ensure formats and specifications meet the technical and quality requirements of each channel (e.g., digital, print, outdoor, radio).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-068fd6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093276-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

39 - Furniture (incl. office furniture), furnishings, domestic appliances (excl. lighting) and cleaning products

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

85 - Health and social work services

CPV Codes

22462000 - Advertising material

39294100 - Information and promotion products

72413000 - World wide web (www) site design services

79341400 - Advertising campaign services

79342000 - Marketing services

79342200 - Promotional services

79413000 - Marketing management consultancy services

85100000 - Health services

85140000 - Miscellaneous health services

Notice Value(s)

Tender Value
£80,000 Under £100K
Lots Value
£80,000 Under £100K
Awards Value
Not specified
Contracts Value
£79,650 Under £100K

Notice Dates

Publication Date
2 Oct 20263 weeks ago
Submission Deadline
29 May 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
5 Oct 2026 - 31 May 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Birmingham City Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B1 1BB
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG31 Birmingham
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

ICE Creates Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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