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Food Sense Wales- Food Cardiff Communications Campaign

Cardiff and Vale University Health Board

This public procurement record has 3 releases in its history.

Award

10 Sep 2026 at 12:47

UK6 - Contract Award Notice
Tender

02 Jul 2026 at 15:47

UK4 - Tender Notice
Planning

04 Jun 2026 at 12:15

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Cardiff and Vale University Health Board is procuring bilingual communications services for Food Cardiff, with NHS Wales Shared Services Partnership managing the contract. The work supports Cardiff’s Good Food Strategy and aims to promote a healthier, fairer and more sustainable food system across the city. The scope covers strategic communications, content creation, campaigns, media engagement and stakeholder communications. It is an advertising campaign services requirement, delivered in Cardiff. The procurement is a service contract and is suitable for small and medium-sized enterprises and voluntary, community or social enterprises. The selected supplier is a Cardiff-based SME, indicating that the requirement can be delivered by a relatively focused communications business with relevant local or public-sector campaign capability.

The procurement has been completed following a below-threshold open competition. Three bids were received and all three reached the final stage; all were from SMEs. The award was made to Matt Appleby Consulting Limited on 10 September 2026 for £49,500 excluding VAT, or £59,400 including VAT. The contract is due to run from 9 November 2026 to 8 November 2027, with renewal available in annual tranches up to 8 November 2029. The tender deadline was 28 July 2026 at 2pm, and the enquiry deadline was 21 July 2026 at 2pm. Evaluation weighted commercial price at 60% and technical quality at 40%. Technical qualification was pass/fail, requiring evidence of relevant ability, understanding, experience, skills, resources and quality measures.

This award demonstrates a defined communications requirement from a Welsh health-sector buyer for a sustained food-policy campaign, rather than a one-off creative commission. Businesses likely to compete credibly when a similar requirement returns would need to combine strategic communications planning with bilingual content production, campaign delivery, media relations and stakeholder engagement. Evidence should show an ability to understand public-sector objectives and translate them into campaigns that support healthier, fairer and more sustainable food systems. The qualification approach also points to the importance of demonstrating relevant experience, delivery skills, staffing capacity, resources and quality controls clearly enough to pass technical screening. The opportunity was suitable for SMEs, so a specialist communications agency or experienced independent consultancy with appropriate Welsh-language capability could be well placed.

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Notice Information

Notice Title

Food Sense Wales- Food Cardiff Communications Campaign

Notice Description

Food Sense Wales is procuring a supplier to deliver bilingual communications services for Food Cardiff from November 2026 to November 2029. The contract covers strategic communications, content creation, campaigns, media engagement, and stakeholder communications to support Cardiff's Good Food Strategy and promote a healthier, fairer, and more sustainable food system across the city.

Lot Information

Lot 1

Renewal: To be taken in 12 month periods

Planning Information

Please 'Note Interest' on this PME notice to be invited to the tender process.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ad58
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085860-2026
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
£50,000 Under £100K
Awards Value
£49,500 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
10 Sep 20263 weeks ago
Submission Deadline
28 Jul 2026Expired
Future Notice Date
18 Jun 2026Expired
Award Date
10 Sep 20263 weeks ago
Contract Period
9 Nov 2026 - 8 Nov 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cardiff and Vale University Health Board
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF14 4HH
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales
Local Authority
Cardiff
Electoral Ward
Heath
Westminster Constituency
Cardiff North

Supplier Information

Number of Suppliers
1
Supplier Name

Matt Appleby Consulting Ltd

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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