Planning

FOOD SENSE WALES - FOOD CARDIFF COMMUNICATIONS CAMPAIGN

CARDIFF AND VALE UNIVERSITY HEALTH BOARD

This public procurement record has 1 release in its history.

Planning

04 Jun 2026 at 11:15

Summary of the contracting process

The Cardiff and Vale University Health Board is in the planning stage of a tender for the "Food Cardiff Communications Campaign," set to roll out a comprehensive bilingual communication service under the Food Sense Wales initiative. This procurement, based in Cardiff, is designed to support a healthier, fairer, and more sustainable city through coherent media engagement and stakeholder coordination. The procurement process is guided by the needs of the NHS Wales and the Well-being of Future Generations (Wales) Act 2015. Critical forthcoming deadlines include expressing interest by 11th June 2026, with services expected to commence on 9th November 2026 and potentially extend until November 2029. The tender falls under the 'services' industry category, specifically targeting advertising campaign services, with a project value of £60,000 gross.

This tender presents a promising opportunity for SMEs and voluntary, community, and social enterprises (VCSEs) with expertise in advertising and media communication services. Businesses capable of executing bilingual campaigns, particularly those familiar with Welsh Language Standards and regional stakeholder coordination, are ideally suited to compete for this contract. Participating in this initiative can significantly enhance market presence and open pathways to further collaborations in public health communication campaigns within the United Kingdom. The procurement is managed by NHS Wales Shared Services Partnership, ensuring streamlined operations and potential for future engagements within the health sector.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

FOOD SENSE WALES - FOOD CARDIFF COMMUNICATIONS CAMPAIGN

Notice Description

Food Cardiff is a city-wide partnership led by Food Sense Wales that works to make good food central to a healthier, fairer and more sustainable Cardiff. Since 2020, it has delivered communications aligned with the Cardiff Good Food Strategy and the Five Good Food Goals. Food Sense Wales is seeking a supplier to deliver a comprehensive bilingual communications service from November 2026 to November 2029, covering campaign planning, content creation, media engagement and stakeholder coordination. All outputs must meet Welsh Language Standards, NHS Wales requirements and the Well-being of Future Generations (Wales) Act 2015, supporting an inclusive, city-wide Good Food Movement.

Planning Information

Please 'Note Interest' on this PME notice to be invited to the tender process.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ad58
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/052744-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Jun 2026Today
Submission Deadline
Not specified
Future Notice Date
18 Jun 20262 weeks to go
Award Date
Not specified
Contract Period
9 Nov 2026 - 8 Nov 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
CARDIFF AND VALE UNIVERSITY HEALTH BOARD
Additional Buyers

NHS WALES SHARED SERVICE PARTNERSHIP

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF14 4HH
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
TLL2 East Wales

Local Authority
Rhondda Cynon Taf
Electoral Ward
Taff's Well
Westminster Constituency
Cardiff North

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06ad58-2026-06-04T12:15:48+01:00",
    "date": "2026-06-04T12:15:48+01:00",
    "ocid": "ocds-h6vhtk-06ad58",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PPPR-7969-BTJG",
            "name": "Cardiff and Vale University Health Board",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PPPR-7969-BTJG"
            },
            "address": {
                "streetAddress": "Woodland House, Maes y Coed Road",
                "locality": "Cardiff",
                "postalCode": "CF14 4HH",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL22"
            },
            "contactPoint": {
                "name": "Gracie Westlake",
                "email": "Gracie.westlake@wales.nhs.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://cavuhb.nhs.wales/",
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    },
                    {
                        "id": "GB-WLS",
                        "scheme": "UK_CA_DEVOLVED_REGULATIONS",
                        "description": "Welsh devolved regulations apply"
                    }
                ]
            }
        },
        {
            "id": "GB-PPON-PXWV-6492-CGMN",
            "name": "NHS Wales Shared Service Partnership",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PXWV-6492-CGMN"
            },
            "address": {
                "streetAddress": "4-5 Charnwood Court, Heol Billingsley, Parc Nantgarw",
                "locality": "Cardiff",
                "postalCode": "CF15 7QZ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKL15"
            },
            "contactPoint": {
                "name": "Gracie Westlake",
                "email": "gracie.westlake@wales.nhs.uk"
            },
            "roles": [
                "procuringEntity"
            ],
            "roleDetails": "Managing Procurement on behalf of Cardiff and Vale Health Board"
        }
    ],
    "buyer": {
        "id": "GB-PPON-PPPR-7969-BTJG",
        "name": "Cardiff and Vale University Health Board"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "Please 'Note Interest' on this PME notice to be invited to the tender process.",
                "dueDate": "2026-06-11T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "052744-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/052744-2026",
                "datePublished": "2026-06-04T12:15:48+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "ocds-h6vhtk-06ad58",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "FOOD SENSE WALES - FOOD CARDIFF COMMUNICATIONS CAMPAIGN",
        "description": "Food Cardiff is a city-wide partnership led by Food Sense Wales that works to make good food central to a healthier, fairer and more sustainable Cardiff. Since 2020, it has delivered communications aligned with the Cardiff Good Food Strategy and the Five Good Food Goals. Food Sense Wales is seeking a supplier to deliver a comprehensive bilingual communications service from November 2026 to November 2029, covering campaign planning, content creation, media engagement and stakeholder coordination. All outputs must meet Welsh Language Standards, NHS Wales requirements and the Well-being of Future Generations (Wales) Act 2015, supporting an inclusive, city-wide Good Food Movement.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "79341400",
                        "description": "Advertising campaign services"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKL2",
                        "country": "GB",
                        "countryName": "United Kingdom"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 60000,
            "amount": 50000,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true,
                    "vcse": true
                },
                "contractPeriod": {
                    "startDate": "2026-11-09T00:00:00+00:00",
                    "endDate": "2027-11-08T23:59:59+00:00",
                    "maxExtentDate": "2029-11-08T23:59:59+00:00"
                },
                "hasRenewal": true,
                "status": "planning"
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-06-18T23:59:59+01:00"
        },
        "status": "planning"
    },
    "language": "en"
}