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South Asia ICRs

UNIVERSITY OF SALFORD(THE)

This public procurement record has 2 releases in its history.

Award

05 Aug 2026 at 16:10

UK6 - Contract Award Notice
Tender

12 Jun 2026 at 09:54

UK4 - Tender Notice
Summary of the contracting process

The University of Salford procured two suitably qualified and experienced in-country representatives to represent the University across India, Bangladesh, Sri Lanka and Nepal. The service covers the legal, human resources and financial framework for the University's presence and brand development in South Asia, together with recruitment and marketing support. Representatives are expected to work collaboratively towards agreed objectives and recruitment targets, within an established budget. The supplier must manage monthly salary payments and local taxation, monitor and report the operational budget, and advise on developing regulatory requirements. This is a services requirement, classified as marketing services. The procurement is led by the University of Salford, with activity focused on the South Asian markets identified above.

The procurement has been awarded following a below-threshold open competition. Three bids reached the final stage. White Bridge Education was awarded the contract on 3 August 2026 for £120,120 excluding VAT, or £144,144 including VAT. The awarded contract period runs from 10 August 2026 to 10 August 2027. The tender described a three-year initial term with two possible one-year extensions, subject to satisfactory performance, giving a maximum potential period to 3 August 2031. Evaluation covered operations (20%), the legal, financial and HR framework (20%), the supplier and client operational framework (15%), appointing and managing representatives (20%), additional services (5%) and cost (20%). The opportunity was a single lot and was identified as suitable for SMEs.

This requirement demonstrates demand for an outsourced regional representation model supporting university recruitment and marketing across South Asia. A credible competitor would need an established presence or reliable infrastructure in India, Bangladesh, Sri Lanka and Nepal, with the ability to source, recruit, onboard and manage qualified in-country representatives. Strong local legal, HR and financial capability is central, including knowledge of employment obligations, salary administration, taxation and regulatory change. Suppliers should also be able to control and report operational budgets, advise on compliance, support brand development and contribute directly to recruitment targets. The evaluation indicates that operational arrangements, representative management, the legal-financial-HR framework and cost all carry substantial weight, so broad market access alone would not be sufficient.

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Notice Information

Notice Title

South Asia ICRs

Notice Description

The University of Salford is seeking a Supplier to provide two suitably qualified and experienced In-Country Representatives (ICRs). The ICRs will be responsible for representing the University across South Asia, specifically India, Bangladesh, Sri Lanka and Nepal. The Supplier will provide the legal, HR and financial framework required to support the University's presence and brand development in the region. The successful Supplier will play a key role in supporting recruitment and marketing activities across these markets, with the ICRs working collaboratively to deliver agreed objectives, meet recruitment targets, and operate within an established budget. The successful supplier will be able to work efficiently, in line with local legislation, to ensure that they can source, recruit and on board experienced and qualified ICRs to begin working by 3rd August 2026. The contract will be on a 3+1+1 basis, running for an initial period of three years with two further extensions of 1 year each subject to satisfactory performance. It is essential that the Supplier will be able to manage all aspects of the financial side of the work. Salary remuneration for any representative will be paid monthly and will be subject to local taxes, whilst the operational budget will be closely monitored and reported on regularly to keep us informed. We will also expect the Supplier to have the infrastructure to act as an advisor on the developing regulatory framework.

Lot Information

Lot 1

Renewal: The contract will be on a 3+1+1 basis, running for an initial period of three years with two further extensions of 1 year each subject to satisfactory performance.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b3b2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074348-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£115,000 £100K-£500K
Lots Value
£115,000 £100K-£500K
Awards Value
£120,120 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Aug 20262 months ago
Submission Deadline
29 Jun 2026Expired
Future Notice Date
Not specified
Award Date
3 Aug 20262 months ago
Contract Period
10 Aug 2026 - 10 Aug 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SALFORD(THE)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SALFORD
Postcode
M5 4WT
Postcode Area
Manchester
Country
England
Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
TLD3 Greater Manchester
Local Authority
Salford
Electoral Ward
Ordsall
Westminster Constituency
Salford

Supplier Information

Number of Suppliers
1
Supplier Name

White Bridge Education

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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