This public procurement record has 2 releases in its history.

Award

05 Aug 2026 at 15:10

Tender

12 Jun 2026 at 08:54

Summary of the contracting process

The University of Salford recently completed a procurement process for the project titled "South Asia ICRs". This procurement, initiated through an open competition method, was aimed at hiring a supplier to provide two experienced In-Country Representatives (ICRs) to enhance the university’s brand presence and recruitment efforts in South Asia, covering India, Bangladesh, Sri Lanka, and Nepal. The awarding stage, culminating on 5th August 2026, pinpointed White Bridge Education as the successful supplier. The contract is set to commence on 10th August 2026, extending over a potential five-year period, with an initial three-year term followed by two possible one-year extensions. With a primary focus on marketing services, this award, valued at £144,144 gross, is categorised under the services procurement category, with a delivery focus within the UK but centred on South Asian operations.

This tender provides substantial opportunities for business growth, especially for entities proficient in international representation and marketing. Businesses adept in regional regulations, human resources, and financial services frameworks, particularly within the educational sector, stand to benefit immensely. Given the nature of the contract, large-scale suppliers or those specialising in cross-border business environments are well-suited to compete. The requirement for managing financial and operational elements efficiently positions this opportunity as ideal for organisations with robust infrastructures capable of supporting in-country recruitment and on-the-ground marketing endeavours in South Asia.

How relevant is this notice?

Notice Title

South Asia ICRs

Notice Description

The University of Salford is seeking a Supplier to provide two suitably qualified and experienced In-Country Representatives (ICRs). The ICRs will be responsible for representing the University across South Asia, specifically India, Bangladesh, Sri Lanka and Nepal. The Supplier will provide the legal, HR and financial framework required to support the University's presence and brand development in the region. The successful Supplier will play a key role in supporting recruitment and marketing activities across these markets, with the ICRs working collaboratively to deliver agreed objectives, meet recruitment targets, and operate within an established budget. The successful supplier will be able to work efficiently, in line with local legislation, to ensure that they can source, recruit and on board experienced and qualified ICRs to begin working by 3rd August 2026. The contract will be on a 3+1+1 basis, running for an initial period of three years with two further extensions of 1 year each subject to satisfactory performance. It is essential that the Supplier will be able to manage all aspects of the financial side of the work. Salary remuneration for any representative will be paid monthly and will be subject to local taxes, whilst the operational budget will be closely monitored and reported on regularly to keep us informed. We will also expect the Supplier to have the infrastructure to act as an advisor on the developing regulatory framework.

Lot Information

Lot 1

Renewal: The contract will be on a 3+1+1 basis, running for an initial period of three years with two further extensions of 1 year each subject to satisfactory performance.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b3b2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074348-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£115,000 £100K-£500K
Lots Value
£115,000 £100K-£500K
Awards Value
£120,120 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Aug 2026Today
Submission Deadline
29 Jun 2026Expired
Future Notice Date
Not specified
Award Date
2 Aug 20263 days ago
Contract Period
9 Aug 2026 - 10 Aug 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF SALFORD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SALFORD
Postcode
M5 4WT
Post Town
Manchester
Country
England

Major Region (ITL 1)
TLD North West (England)
Basic Region (ITL 2)
TLD3 Greater Manchester
Small Region (ITL 3)
TLD34 Greater Manchester South West
Delivery Location
TLD3 Greater Manchester

Local Authority
Salford
Electoral Ward
Ordsall
Westminster Constituency
Salford

Supplier Information

Number of Suppliers
1
Supplier Name

WHITE BRIDGE EDUCATION

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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