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CPH160 - Framework Agreement for the Provision of Public Health Behavioural Change Marketing

Derbyshire County Council

This public procurement record has 2 releases in its history.

Award

05 Oct 2026 at 16:59

UK6 - Contract Award Notice
Tender

15 Jun 2026 at 15:15

UK4 - Tender Notice
Summary of the contracting process

Derbyshire County Council is buying public health behavioural-change marketing services through a single-provider framework. The work is to develop and deliver campaigns that achieve measurable, sustained changes in behaviour in support of the Council’s public health priorities. Individual work packages may cover behavioural insight, audience segmentation, creative development, media planning and buying, and campaign evaluation; campaign assets will be designed for use through the Council’s existing channels and networks. The framework allows the Council to tailor each package to its objectives and refine the scope for specific projects. Services are for Derbyshire County Council and delivery is in the East Midlands.

The procurement is complete and ICE Creates Limited was selected as the single framework provider. The award is dated 10 September 2026. The framework is due to run from 1 December 2026 to 30 November 2028, with two possible 12-month extensions, giving a maximum term to 30 November 2030. Its maximum aggregate value over the full term, including extensions, is £2.5 million excluding VAT (£3 million including VAT). The Council ran an open procedure and will make call-offs directly to the appointed provider, without reopening competition. Quality carried 80% of the evaluation score and price 20%. The requirement was divided into one lot; small and medium-sized businesses and voluntary, community and social enterprises were eligible. Eleven bids were received, with five reaching the final stage.

This award shows that Derbyshire County Council buys integrated public health marketing focused on measurable, sustained behaviour change, rather than general promotional activity. A credible competitor for a future requirement would need to combine behavioural insight and established change models with audience segmentation, creative campaign development, media planning and buying, and evaluation of results. The ability to turn evidence and customer intelligence into effective campaign assets for existing public channels and networks is central. Suppliers should also be able to manage varied, tailored work packages and demonstrate performance against agreed key performance indicators and service levels, with capacity for continuous improvement and performance review. The Council selected one provider and awarded call-offs directly under the framework, so competitors would need the breadth and delivery capacity to cover the campaign service end to end.

How relevant is this notice?

Notice Information

Notice Title

CPH160 - Framework Agreement for the Provision of Public Health Behavioural Change Marketing

Notice Description

This procurement is a re-procurement following the termination of a previous process, under FTS Notice 2026/S 000-056169, which has been concluded and formally notified. The Council seeks to appoint a Single Provider under a Framework Agreement for comprehensive marketing campaign services that achieve measurable, sustained behaviour change supporting the Council's Public Health priorities. Under this Framework Agreement, the Council shall issue individual Call-Offs (work packages) for specific behaviour-change marketing requirements, the appointed Provider shall be responsible for using business intelligence, customer insight, evidence-based approaches and established behavioural change models to create the right assets that the Council can use through existing channels and networks, tailored to the work packages objectives. The framework agreement will commence on 01 December 2026 for a period of two years to 30 November 2028, with the option to extend for two (2) additional twelve (12) month extension periods (2+1+1). The total framework term will be a maximum of 4 years. There will be a mobilisation period from the 19th October to the 30 November 2026. The estimated total contract value of PS2,500,000 (excluding VAT) represents the maximum aggregate value across all Call-Off Contracts over the full term (including extensions). Prospective tenderers should note that this contract may be affected by Local Government Reorganisation (LGR). In accordance with Schedule 8 of the Procurement Act 2023, this contract may be novated to a successor council or otherwise modified to reflect the requirements of any new council arrangements arising from LGR. The exact nature of any modification or novation cannot be determined at this time, but such changes will be managed under both the Procurement Act 2023 and the contractual provisions.

Lot Information

Lot 1

Renewal: Initial contract term is for up to two years from 01 December 2026 and will run until 30 November 2028, with the option to extend for a further two 12 months. The total contract term will be up to a maximum of 4 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06b532
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/093999-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

85 - Health and social work services

CPV Codes

79340000 - Advertising and marketing services

79416000 - Public relations services

85100000 - Health services

Notice Value(s)

Tender Value
£2,500,000 £1M-£10M
Lots Value
£2,500,000 £1M-£10M
Awards Value
£2,500,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
5 Oct 20261 weeks ago
Submission Deadline
10 Jul 2026Expired
Future Notice Date
Not specified
Award Date
10 Sep 20261 months ago
Contract Period
1 Dec 2026 - 30 Nov 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Derbyshire County Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MATLOCK
Postcode
DE4 3AG
Postcode Area
Derby
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF1 Derbyshire and Nottinghamshire
Small Region (ITL 3)
TLF13 South and West Derbyshire
Delivery Location
TLF1 Derbyshire and Nottinghamshire
Local Authority
Derbyshire Dales
Electoral Ward
Matlock West
Westminster Constituency
Derbyshire Dales

Supplier Information

Number of Suppliers
1
Supplier Name

ICE Creates Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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