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Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

City & County of Swansea

This public procurement record has 2 releases in its history.

Award

13 Aug 2026 at 10:30

UK7 - Contract Details Notice
Tender

25 Jun 2026 at 12:19

UK4 - Tender Notice
Summary of the contracting process

The City & County of Swansea commissioned an advertising campaign service for Swansea Bay, covering cinema-only out-of-home advertising and video-on-demand activity. The campaign promotes Swansea Bay as a visitor destination through the “Happy Place” positioning and links with Visit Wales’ “Hwyl” campaign. It also includes a cultural tourism strand promoting Swansea as a destination for cultural experiences and live entertainment, with particular relevance to the city hosting British Art Show 10 in February 2027. The campaign is intended to feature Swansea Bay visitor-sector partners. Delivery is in Swansea, Wales. This is a communications and destination-marketing requirement for agencies with relevant media planning, campaign delivery and tourism-promotion capability.

The procurement is complete and the contract was awarded through a below-threshold open competition. One lot was awarded to THE MEDIA ANGEL (UK) LTD. The tender’s estimated value was £35,000 excluding VAT (£42,000 including VAT); the signed contract is worth £34,900 excluding VAT (£41,880 including VAT). The contract was signed on 13 August 2026 and runs from 14 August 2026 to 31 March 2027. Enquiries closed on 15 July 2026 at 12:00, and tender submissions closed on 21 July 2026 at 12:00. Evaluation weighted quality at 80% and price at 20%. Quality covered previous experience and examples, campaign plan, creative, targets and reporting, added value, and account-team credentials.

This award demonstrates demand from Swansea’s local authority for integrated destination-marketing campaigns combining cinema advertising with video-on-demand media. A credible competitor for a future requirement would need demonstrable experience delivering comparable advertising campaigns and strong contract examples, supported by a clear campaign plan and distinctive creative. The buyer also placed substantial emphasis on measurable campaign targets and reporting, so suppliers would need to define outcomes and show how performance will be monitored. Added value and the credentials of the proposed account team formed part of the quality assessment. The opportunity was identified as suitable for small and medium-sized enterprises and voluntary, community and social enterprises, indicating that appropriately experienced specialist agencies could compete alongside larger firms.

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Notice Information

Notice Title

Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

Notice Description

There are two key strands to this year's campaign as outlined below:The 2026/27 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and also linking in with Visit Wales' 'Hwyl' Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bcff
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/077093-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£35,000 Under £100K
Lots Value
£35,000 Under £100K
Awards Value
Not specified
Contracts Value
£34,900 Under £100K

Notice Dates

Publication Date
13 Aug 20261 weeks ago
Submission Deadline
21 Jul 2026Expired
Future Notice Date
Not specified
Award Date
13 Aug 20262 weeks ago
Contract Period
14 Aug 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
City & County of Swansea
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea
Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

THE MEDIA ANGEL (UK) LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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