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Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

CITY & COUNTY OF SWANSEA

This public procurement record has 1 release in its history.

Tender

25 Jun 2026 at 11:19

UK4 - Tender Notice
Summary of the contracting process

The City & County of Swansea is conducting an open procurement process titled "Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27," falling under the advertising campaign services category. The focus is on promoting Swansea Bay as a cultural tourism destination in line with Visit Wales' 'Hwyl' Campaign. The tender, managed by this sub-central public authority, is governed by Welsh devolved regulations and is set in Swansea, UK, within legal structures outlined in the UK's 2023 public procurement legislation. The procurement process is at the tender stage, and interested parties must submit their applications through an open competition, with details available online. The tender period will conclude on 21st July 2026, while enquiries can be made until 15th July 2026, for a contract running from 30th July 2026 to 31st March 2027.

This procurement provides a valuable opportunity for growth-oriented businesses, especially those skilled in advertising campaign services. The tender invites organisations with capabilities in quality-driven areas such as creative campaign planning and execution, as it emphasises quality criteria alongside pricing. Small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs) are particularly encouraged to engage, benefiting from the inclusive procurement process, which values previous experience, creativity, and comprehensive campaign strategies. With its focus on cultural tourism around key events such as the British Art Show 10, businesses with innovative approaches to boosting tourism and cultural activities in Swansea would find this tender a promising avenue for expansion and engagement.

How relevant is this notice?

Notice Information

Notice Title

Swansea Bay Out of Home (Cinema only) and Video on Demand Campaign 2026/27

Notice Description

There are two key strands to this year's campaign as outlined below: The 2026/27 campaign will continue to promote Swansea Bay as a visitor's 'Happy Place' and also linking in with Visit Wales' 'Hwyl' Campaign. This campaign will continue to exclusively feature VSB Partners, which can all be found on our website. A new Cultural Tourism Campaign which initially launched in 2024 aims to promote the area as a vibrant destination for cultural experiences and live entertainment. As Swansea will be host to the British Art Show 10 (BAS10) in February 2027, culture remains a key strand the campaign

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bcff
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/059812-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£35,000 Under £100K
Lots Value
£35,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
25 Jun 20261 weeks ago
Submission Deadline
21 Jul 20263 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
29 Jul 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CITY & COUNTY OF SWANSEA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA1 3SN
Post Town
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
TLL18 Swansea
Local Authority
Swansea
Electoral Ward
Waterfront
Westminster Constituency
Swansea West

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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