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Shared Ownership Sales and Marketing Arrangements

South Cambridgeshire District Council

This public procurement record has 2 releases in its history.

Award

05 Aug 2026 at 08:33

UK6 - Contract Award Notice
Tender

25 Jun 2026 at 16:00

UK4 - Tender Notice
Summary of the contracting process

South Cambridgeshire District Council procured specialist property marketing and sales services for shared ownership homes, with potential work on market-sale units. The requirement covers expertise in marketing and onward sales, supporting the Council’s continuing new-build programme, policy-compliant exception sites and purchases of Section 106 affordable housing from developers. The service provider is expected to manage this bespoke area through a cohesive team with an established track record. The Council’s affordable housing policy generally targets a 70% rented and 30% shared ownership mix, with market-sale homes occasionally used where viability requires them. Delivery is across South Cambridgeshire, in the United Kingdom. The procurement is a services opportunity combining property management and advertising and marketing activity.

The procurement is complete following a below-threshold open competition. Three bids were received, including one from an SME, and Sequence (UK) Ltd was awarded the contract on 31 July 2026. The awarded value is £160,000 excluding VAT and £192,000 including VAT. The award covers one lot. The awarded contract period runs from 10 August 2026 to 9 August 2029, with an option to extend annually for a further two years, until 9 August 2031. Bids were evaluated on price at 40% and quality at 60%. The original estimated value was £130,000 excluding VAT and £156,000 including VAT. The procurement was suitable for SMEs, and electronic submission was allowed.

This award demonstrates sustained demand from South Cambridgeshire District Council for a specialist provider able to market and sell shared ownership housing, with occasional market-sale units, rather than a general advertising agency. A credible competitor would need a proven record in shared ownership or affordable housing sales, practical knowledge of the customer journey and the ability to convert enquiries into completed sales. The requirement also favours a coordinated team with expertise across property marketing, sales and fee- or contract-based property services. Suppliers should be able to handle a growing and recurring programme of new-build homes, work with affordable housing and Section 106 requirements, and demonstrate strong service quality alongside competitive pricing. The opportunity was assessed as suitable for SMEs.

How relevant is this notice?

Notice Information

Notice Title

Shared Ownership Sales and Marketing Arrangements

Notice Description

SCDC has a continuing new build programme that includes shared ownership and affordable rent and social rent homes. SCDC need to build out policy-compliant exception sites and purchase S106 affordable housing from developers. SCDC's policy generally requires 70% rented and 30% shared ownership as the affordable housing mix. On occasion if required by viability to balance a scheme budget SCDC may also build market sale homes. SCDC Housing Team is therefore looking for a suitably qualified and experienced service provider to provide expertise in the marketing and onward sale of shared ownership or market sale units. The service provider will need to have an established history/track record of this field and shall use a cohesive team targeted at this bespoke area. SCDC have a growing shared ownership homes programme which currently had in excess of 30 sales in 2025-26 and 44 are expected in 2026/27.

Lot Information

Lot 1

Options: This contract is for 3-year term with the option to extend each and every year for a further 2 years.

Renewal: This contract is for 3-year term with the option to extend each and every year for a further 2 years.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bd67
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/073942-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

70 - Real estate services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

70330000 - Property management services of real estate on a fee or contract basis

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£130,000 £100K-£500K
Lots Value
£130,000 £100K-£500K
Awards Value
£160,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
5 Aug 20261 months ago
Submission Deadline
9 Jul 2026Expired
Future Notice Date
Not specified
Award Date
31 Jul 20261 months ago
Contract Period
10 Aug 2026 - 9 Aug 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
South Cambridgeshire District Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CAMBOURNE
Postcode
CB23 6EA
Postcode Area
Cambridge
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH4 Cambridgeshire and Peterborough
Small Region (ITL 3)
TLH42 Cambridgeshire CC
Delivery Location
TLH12 Cambridgeshire CC
Local Authority
South Cambridgeshire
Electoral Ward
Cambourne
Westminster Constituency
St Neots and Mid Cambridgeshire

Supplier Information

Number of Suppliers
1
Supplier Name

Sequence (UK) Ltd

Further Information

Open Contracting Data Standard (OCDS)

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