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IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums

IMPERIAL WAR MUSEUMS

This public procurement record has 1 release in its history.

Tender

29 Jun 2026 at 14:53

UK4 - Tender Notice
Summary of the contracting process

The Imperial War Museums, a central government public authority in London, is inviting tenders for digital analytics support services under the title "IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums." This procurement process is in the tender stage with key deadlines including the end of the tender period on 31st July 2026 and the award period set to conclude by 28th September 2026. The contract, valued at £160,000 with a gross value of £192,000, will cover data analysis services and is to be executed through an open, competitive flexible procedure. The procurement demands the contractor to possess expertise in using tools like Google Analytics, Google Tag Manager, and Power BI. The digital analytics support project intends to enhance the museums' capacity for data insight generation, with the contract term running from 15th October 2026 to 14th June 2028, with possible extensions. The project location is the United Kingdom, and all submissions must be made electronically in English.

This tender presents substantial business growth opportunities for companies specialising in data analysis services, particularly those with a track record in handling digital analytics using specified tools. Companies with a pragmatic, collaborative approach, and capability to translate reporting into actionable insights are well-positioned to compete. It is particularly suitable for SMEs and VCSEs given the diverse evaluation criteria, which includes qualitative assessments, social value contributions, cost considerations, and presentation performance. Success in securing this tender could enhance an organisation's reputation in the public sector while expanding its portfolio in analytics services within cultural and historical institutions.

How relevant is this notice?

Notice Information

Notice Title

IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums

Notice Description

IWM is tendering for Digital Analytics Support. We are looking for a professional company with a pragmatic and collaborative approach and proven track record of analysing digital data to work with us. We are looking to improve our data analysis and build our ability to generate insight. Potential providers should have experience of working with Google Analytics, Google Tag Manager and Power BI, and turning reporting into practical insight. Access Code: 4843A87K2K For more information about this opportunity, please visit the eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-UK-London:-Data-analysis-services./4843A87K2K To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/4843A87K2K

Lot Information

Lot 1

Renewal: IWM have the option to extend the contract by two further one year periods. These will be offered at IWM's discretion.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bf62
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/060878-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72316000 - Data analysis services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
£160,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
29 Jun 20263 days ago
Submission Deadline
31 Jul 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Oct 2026 - 14 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
IMPERIAL WAR MUSEUMS
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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