Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums - AWARD NOTICE

Imperial War Museums

This public procurement record has 2 releases in its history.

Award

22 Sep 2026 at 13:13

UK6 - Contract Award Notice
Tender

29 Jun 2026 at 15:53

UK4 - Tender Notice
Summary of the contracting process

Imperial War Museums procured digital analytics support services to improve its analysis of digital data and strengthen its ability to generate useful insight. The work involves a professional, pragmatic and collaborative provider with a proven track record in analysing digital data, working alongside the museum to develop its analytical capability. The main service category is data analysis services (CPV 72316000). Delivery is across the United Kingdom. The procurement is for Imperial War Museums, a central government public authority based in London. It was structured as a single lot and was identified as suitable for small and medium-sized enterprises and voluntary, community and social enterprises. The requirement is therefore relevant to digital analytics consultancies, data specialists and organisations that can combine technical analysis with collaborative capability-building for a public-sector cultural organisation.

The procurement has been awarded and is complete. Imperial War Museums used an above-threshold open competitive flexible procedure with three stages: selection questionnaire evaluation, tender evaluation and presentations. The contract was awarded to Anything Is Possible Media Limited on 21 September 2026 for £160,000 excluding VAT (£192,000 including VAT). The contract is due to run from 15 October 2026 to 14 June 2028, with two further one-year extensions available at the museum’s discretion, allowing a maximum end date of 14 June 2030. Bids were assessed on qualitative evaluation (40%), presentation (30%), social value (10%) and cost (20%). Twenty-six bids were received, with 20 reaching the final stage; two final-stage bidders were SMEs. A signature milestone was scheduled for 7 October 2026.

This award demonstrates a defined demand from Imperial War Museums for external digital analytics expertise that can deliver practical insight while improving the client’s internal capability. A credible future competitor would need strong experience analysing digital data, translating analysis into useful insight and working collaboratively with museum or other public-sector teams. The evaluation placed greater emphasis on qualitative capability and presentation than on cost alone, so suppliers would need to explain their approach clearly, demonstrate how they would work with stakeholders and present convincing evidence of results. Social value was also assessed, making relevant social value commitments part of the competitive proposition. The opportunity attracted substantial interest, but only a small number of final-stage bidders were SMEs, indicating that specialist smaller firms with sufficient delivery capacity and a well-developed presentation approach could be credible competitors.

How relevant is this notice?

Notice Information

Notice Title

IWM/2627/DE/3503: Digital Analytics Support for Imperial War Museums - AWARD NOTICE

Notice Description

IWM was tendering for a professional company with a pragmatic and collaborative approach and proven track record of analysing digital data to provide digital analytics support and work with us. We are looking to improve our data analysis and build our ability to generate insight.

Lot Information

Lot 1

Renewal: IWM have the option to extend the contract by two further one year periods. These will be offered at IWM's discretion.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06bf62
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/089619-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72316000 - Data analysis services

Notice Value(s)

Tender Value
£160,000 £100K-£500K
Lots Value
£160,000 £100K-£500K
Awards Value
£160,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
22 Sep 20261 months ago
Submission Deadline
31 Jul 2026Expired
Future Notice Date
Not specified
Award Date
21 Sep 20261 months ago
Contract Period
15 Oct 2026 - 14 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Imperial War Museums
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

ANYTHING IS POSSIBLE MEDIA LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...