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Making Food Better Consumer Tracker

FOOD STANDARDS AGENCY

This public procurement record has 1 release in its history.

Award

06 Jul 2026 at 15:33

UK7 - Contract Details Notice
Summary of the contracting process

The Food Standards Agency, a central government public authority based in York, United Kingdom, has completed the procurement process for the "Making Food Better Consumer Tracker" under the Making Food Better programme. This initiative aims to help small and medium-sized food businesses reduce calorie, sugar, saturated fat, and salt content, alongside portion sizes. The award was granted to Ipsos (market research) Limited in London, focusing on services within the market and social research industry category. The procurement method used was direct, conducted below the threshold without competition. This contract, valued at £66,000 gross, began on 6th July 2026 and is set to end on 31st March 2027, with a potential extension of up to four weeks. The procurement reached its award stage on the same date of inception.

This tender presents significant opportunities for businesses involved in market research, especially those with expertise in social research services. Companies with capabilities in developing methodologies for surveys and those experienced in engaging Northern Ireland's demographic for consumer insights would find this project beneficial for growth. The project's focus on consumer health and food standards aligns with trends towards healthier consumer products, providing businesses a platform to demonstrate competencies in driving industry change. While Ipsos secured this particular contract, similar opportunities may arise as the programme continues, offering prospects for various businesses looking to influence policy and consumer behaviour in the food industry.

How relevant is this notice?

Notice Information

Notice Title

Making Food Better Consumer Tracker

Notice Description

This work is commissioned under the Making Food Better programme (previously known as the Eating Well Choosing Better Programme) which aims to support small and medium sized food businesses to reduce the calorie, sugar, saturated fat and salt content of the food they produce, sell or serve, as well as reducing portion sizes. The Making Food Better survey (previously known as the Eating Well Choosing Better survey) was historically a biannual online survey first completed in November 2017. In May 2020, the FSA made the decision to convert from a biannual survey to an annual survey made up of a representative sample of 600 Northern Ireland adults. The most recent survey (2024) was conducted by Ipsos and published in February 2025. The FSA has committed to completing the Making Food Better Consumer Tracker annually using the Computer Assisted Personal Interviewing (CAPI) interviewing method (methodology detailed later). The previous methodology can be viewed on the FSA website.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c498
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/063338-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73000000 - Research and development services and related consultancy services

79310000 - Market research services

79315000 - Social research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£55,000 Under £100K

Notice Dates

Publication Date
6 Jul 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
5 Jul 20261 weeks ago
Contract Period
5 Jul 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
FOOD STANDARDS AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
YORK
Postcode
YO1 7PR
Post Town
York
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE2 North Yorkshire
Small Region (ITL 3)
TLE21 York
Delivery Location
Not specified
Local Authority
York
Electoral Ward
Guildhall
Westminster Constituency
York Central

Supplier Information

Number of Suppliers
1
Supplier Name

IPSOS (MARKET RESEARCH

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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