This public procurement record has 1 release in its history.

Award

10 Jul 2026 at 14:37

Summary of the contracting process

The public procurement process was initiated by DfT Operator Limited for the project titled "Rail Network Customer Interfaces Merger: Structure, Purpose & Principles." This tender falls under the services category, specifically targeting advertising and marketing services, as classified by CPV code 79340000. The contract was awarded to M&C Saatchi (UK) Limited, a large supplier, after a limited procurement method was employed. The contract value totals £3,000,000 and was signed on 23rd June 2026. DfT Operator Limited, the buyer, is based in London and operates under public law in the transportation sector. Although the procurement stage is complete, the contract had provisions for extension up to 24 months, indicating flexibility in its execution. The process was conducted without prior publication of a call for competition, aligning with further competition procedures under the RM6124 Communications Marketplace.

This tender offers substantial opportunities for businesses specializing in creative marketing services to expand their operations in the public transportation sector. Firms that could leverage this opportunity include those with established capabilities in developing brand strategies and brand experience frameworks. Taking part could offer valuable insights into governmental procurement processes and facilitate networking with key public sector entities like DfT Operator Limited. Participating businesses will benefit the most if they can deliver high-quality creative solutions within the competitive pricing model outlined by the award criteria. Such engagements enable firms to strengthen their portfolios and enhance their market presence within the UK and potentially beyond.

How relevant is this notice?

Notice Title

Rail Network Customer Interfaces Merger: Structure, Purpose & Principles

Notice Description

DfT Operator Limited ("DFTO") has placed this contract following a further competition procedure in compliance with the RM6124 Communications Marketplace. This contract for creative marketing services has been competed and awarded to support DFTO by developing a brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles (the "Requirement").

Lot Information

Lot 1

This contract is for creative marketing services that will support DFTO by developing an overarching brand strategy and brand experience framework in support of Rail Network Customer Interfaces Merger: Structure, Purpose & Principles.

Options: Extension provisions up to a further 24 (Twenty-Four) months cumulatively at the discretion of DFTO.

Procurement Information

This contract has been placed in compliance with the further competition procedure of the RM6124 Communications Marketplace. The Contract Notice identifier: 2021/S 000-018833.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c8ce
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/065289-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£3,000,000 £1M-£10M

Notice Dates

Publication Date
10 Jul 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
22 Jun 20263 weeks ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DFT OPERATOR LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8SW
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified

Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

M&C SAATCHI (UK

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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