This public procurement record has 1 release in its history.

Award

13 Jul 2026 at 09:40

Summary of the contracting process

The procurement process for "BTA2200 Strategic media buying & planning services" was conducted by the British Tourist Authority, trading as VisitBritain/VisitEngland, based in Birmingham, UK. This contract, classified under the advertising services industry category, involved strategic media buying and planning services. The procedure was completed using a direct award under the RM6364 framework, which included a limited procurement method without prior publication. The contract was awarded on 14th June 2026 to WAVEMAKER LIMITED, trading as WPP650, following the complete award stage. Although the procurement process was carried out as a direct award, the associated contract remains active, valued at £60 million, and requires delivery across the UK.

For businesses looking to capitalise on public procurement opportunities, such tenders present significant growth potential in the advertising services sector. Particularly beneficial for large enterprises, such as those with expertise in media strategy and technology-driven planning, this contract exemplifies opportunities for companies capable of delivering innovative media solutions. The contract facilitates subcontracting, which involves partners like Kinetic Worldwide and Fifty Technology Ltd, thus broadening potential collaborations. Businesses proficient in AI-driven media strategies or with a robust subcontracting network might find such contracts advantageous for demonstrating their value in high-budget procurement opportunities.

How relevant is this notice?

Notice Title

BTA2200 Strategic media buying & planning services

Notice Description

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

Lot Information

Lot 1

Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying

Procurement Information

This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c942
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/065495-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£60,000,000 £10M-£100M

Notice Dates

Publication Date
13 Jul 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Jun 20261 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED TRADING AS WPP650.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06c942-2026-07-13T10:40:20+01:00",
    "date": "2026-07-13T10:40:20+01:00",
    "ocid": "ocds-h6vhtk-06c942",
    "initiationType": "tender",
    "tender": {
        "id": "ocds-h6vhtk-06c942",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "BTA2200 Strategic media buying & planning services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79341000",
            "description": "Advertising services"
        },
        "mainProcurementCategory": "services",
        "description": "Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying",
        "lots": [
            {
                "id": "1",
                "description": "Strategic Media Buying and planning services call-off contract under GCA's RM6364 Media and Creative Services Lot 1 Media Strategy, Planning and Buying",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "price"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "coveredBy": [
            "GPA"
        ],
        "procurementMethodRationaleClassifications": [
            {
                "id": "D_OUTSIDE_SCOPE",
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "description": "The procurement falls outside the scope of application of the directive"
            }
        ],
        "procurementMethodRationale": "This requirement was procured using a direct award without competition using the GCA (was CCS), Media and Creative Services framework RM6364: Lot 1 which includes one supplier Wavemaker trading as WPP650."
    },
    "awards": [
        {
            "id": "065495-2026-1",
            "relatedLots": [
                "1"
            ],
            "status": "active",
            "hasSubcontracting": true,
            "subcontracting": {
                "value": {
                    "amount": 3750000,
                    "currency": "GBP"
                },
                "description": "Kinetic Worldwide trading as WPP OOH - Poster services. Fifty Technology Ltd - technology-first media partner, delivering strategy, planning and activation through proprietary data and AI"
            },
            "suppliers": [
                {
                    "id": "GB-FTS-184605",
                    "name": "WAVEMAKER LIMITED Trading as WPP650."
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-148655",
            "name": "British Tourist Authority t/a VisitBritain/VisitEngland",
            "identifier": {
                "legalName": "British Tourist Authority t/a VisitBritain/VisitEngland"
            },
            "address": {
                "streetAddress": "Victoria Square House, Victoria Square",
                "locality": "Birmingham",
                "region": "UKG31",
                "postalCode": "B2 4AJ",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Procurement Team",
                "email": "procurement@visitbritain.org"
            },
            "roles": [
                "buyer",
                "reviewBody",
                "mediationBody",
                "reviewContactPoint"
            ],
            "details": {
                "url": "https://www.visitbritain.com/en",
                "buyerProfile": "https://visitbritain.force.com/s/Welcome",
                "classifications": [
                    {
                        "id": "BODY_PUBLIC",
                        "scheme": "TED_CA_TYPE",
                        "description": "Body governed by public law"
                    },
                    {
                        "scheme": "COFOG",
                        "description": "Tourism"
                    }
                ]
            },
            "additionalContactPoints": [
                {
                    "email": "procurement@visitbritain.org"
                }
            ]
        },
        {
            "id": "GB-FTS-184605",
            "name": "WAVEMAKER LIMITED Trading as WPP650.",
            "identifier": {
                "legalName": "WAVEMAKER LIMITED Trading as WPP650."
            },
            "address": {
                "streetAddress": "Sea Containers, 18 Upper Ground, London, SE1 9ET",
                "locality": "London",
                "region": "UK",
                "postalCode": "SE1 9ET",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "email": "oliver.garner@wppmedia.com"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "large"
            }
        }
    ],
    "buyer": {
        "id": "GB-FTS-148655",
        "name": "British Tourist Authority t/a VisitBritain/VisitEngland"
    },
    "contracts": [
        {
            "id": "065495-2026-1",
            "awardID": "065495-2026-1",
            "status": "active",
            "value": {
                "amount": 60000000,
                "currency": "GBP"
            },
            "dateSigned": "2026-06-14T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 1
            },
            {
                "id": "2",
                "measure": "electronicBids",
                "relatedLot": "1",
                "value": 1
            }
        ]
    },
    "language": "en"
}