This public procurement record has 1 release in its history.

Award

14 Jul 2026 at 12:24

Summary of the contracting process

The Mayor's Office for Policing and Crime has awarded a Media Buying Contract to WAVEMAKER LIMITED, as part of a completed procurement process. This contract focuses on services related to advertising aimed at hitting police officer recruitment targets and conducting public awareness campaigns concerning security threats in the United Kingdom. The procurement was executed under a selective method using an award under a framework. The contract, valued at £24 million over two years, spans several regions including UKC, UKD, UKE, UKF, UKG, UKH, UKI, UKJ, and UKK, with potential for extension by two additional years beyond its conclusion in June 2028. The contract had notable dates with the award notice published in mid-July 2026 and the contract period commencing shortly thereafter.

This tender provides substantial opportunities for growth, especially for large-scale businesses with expertise in media buying, advertising, and public relations services. Companies that specialise in creating impactful public awareness campaigns and have the capability to manage large-scale advertising accounts would find this contract particularly beneficial. Furthermore, businesses with experience in navigating selective procurement processes and working within government frameworks would be well-suited to compete in similar future opportunities provided by such public authorities.

How relevant is this notice?

Notice Title

Media Buying Contract

Notice Description

The contract is used to buy advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and encourage reporting. The total value of this contract is 6 million a year.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cabe
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/066175-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

22460000 - Trade-advertising material, commercial catalogues and manuals

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£24,000,000 £10M-£100M
Contracts Value
Not specified

Notice Dates

Publication Date
14 Jul 2026Yesterday
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
13 Jun 20261 months ago
Contract Period
15 Jul 2026 - 14 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
MAYOR'S OFFICE FOR POLICING AND CRIME
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 0LL
Post Town
South East London
Country
England

Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified

Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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