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Media Buying Contract

The Mayor's Office for Policing And Crime

This public procurement record has 2 releases in its history.

Award

17 Jul 2026 at 16:01

UK7 - Contract Details Notice
Award

14 Jul 2026 at 13:24

UK6 - Contract Award Notice
Summary of the contracting process

The Mayor’s Office for Policing and Crime procured media buying services under the Media Buying Contract. The work covers purchasing advertising to support police officer recruitment targets, campaigns intended to prevent crime, and activity that builds public trust and confidence. It also supports the National Counter Terrorism Policing Headquarters in raising public awareness of security threats and encouraging people to report them. The procurement is for services, including trade advertising and wider marketing, communications and recruitment-related activity. Delivery covers England, including the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West.

The procurement is complete and was awarded through a selective procedure under a framework agreement. It had one completed lot. WAVEMAKER LIMITED was awarded the contract on 14 June 2026 for £24,000,000 gross. The contract was signed on 16 July 2026 and runs from 16 July 2026 to 14 June 2028. It can be extended twice for one year after the initial two-year period, allowing performance until 14 June 2030. The contract is active. The arrangement is non-competitive at this call-off stage. Evaluation was against the requirements for the media buying service, including producing satisfactory, standards-compliant briefs, returning costed briefs within agreed timescales and submitting monthly reports within 10 working days of each month end.

This award indicates substantial, recurring demand for a media buying agency able to support public-sector recruitment, crime-prevention and public-confidence campaigns, as well as national security-awareness communications. Credible competitors would need strategic and operational media planning capability, access to advertising buying channels, and experience turning campaign objectives into costed media briefs. They would also need to manage work across England and coordinate with different client end users. The service model requires reliable delivery against agreed timescales, quality assurance against required standards, transparent costed recommendations and disciplined account reporting. Suppliers should be able to provide regular performance information to nominated client representatives and handle sensitive public-interest campaigns involving policing, security threats and encouraging public reporting.

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Notice Information

Notice Title

Media Buying Contract

Notice Description

The contract is used to buy advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and encourage reporting.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cabe
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067950-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22460000 - Trade-advertising material, commercial catalogues and manuals

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£24,000,000 £10M-£100M
Contracts Value
£24,000,000 £10M-£100M

Notice Dates

Publication Date
17 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Jun 20263 months ago
Contract Period
16 Jul 2026 - 14 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Mayor's Office for Policing And Crime
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 0LL
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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