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Media Strategy and Planning

The Mayor's Office for Policing And Crime

This public procurement record has 2 releases in its history.

Award

20 Jul 2026 at 11:26

UK7 - Contract Details Notice
Award

14 Jul 2026 at 17:06

UK6 - Contract Award Notice
Summary of the contracting process

The Mayor’s Office for Policing and Crime procured media strategy and planning services. The work covers planning advertising to support police officer recruitment targets, running campaigns to prevent crime, and building public trust and confidence. It also supports the National Counter Terrorism Policing Headquarters in raising public awareness of security threats and encouraging reporting. The main category is marketing and related business services, with a classification also covering printed media used in printing. Delivery spans England, including the North East, North West, Yorkshire and the Humber, East Midlands, West Midlands, East of England, London, South East and South West. This is a public-sector communications and media planning requirement rather than a general policing, recruitment or security services contract.

The procurement is complete and the contract has been awarded through a selective procedure under a framework, without a competitive call-off. One lot was awarded to OMD GROUP LIMITED. The award date was 14 July 2026, for £1.6 million gross. The contract was signed on 16 July 2026 and runs from 16 July 2026 to 14 June 2028. The buyer can extend it by two further one-year periods, with the maximum contract end date being 14 June 2030. The selected supplier is responsible for the full requirement across the single lot. The published outcome confirms an active contract, so this procurement is an awarded opportunity rather than an invitation to submit a bid.

This award indicates demand from the Mayor’s Office for Policing and Crime for an integrated media strategy and planning partner able to support several public-information objectives. Relevant competitors would need credible expertise in advertising strategy, media planning and campaign delivery, particularly for public-service communications involving recruitment, crime prevention, public trust, security awareness and encouraging public reporting. Experience of managing campaigns across all English regions would be valuable, as would the capacity to coordinate varied audiences, channels and messages at substantial public-sector scale. Suppliers with strong planning, buying, campaign evaluation and stakeholder-management capability would be well placed when this buyer next reviews a comparable requirement. The framework route also shows that access to an appropriate public procurement framework can be commercially important.

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Notice Information

Notice Title

Media Strategy and Planning

Notice Description

The contract is used to plan advertising to hit police officer recruitment targets and to run campaigns that prevent crime and build public trust and confidence. It is also used by NCTPHQ to raise public awareness of security threats and encourage reporting.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cb60
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068140-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

22 - Printed matter and related products

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

22500000 - Printing plates or cylinders or other media for use in printing

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,600,000 £1M-£10M
Contracts Value
£1,600,000 £1M-£10M

Notice Dates

Publication Date
20 Jul 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Jul 20262 months ago
Contract Period
16 Jul 2026 - 14 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
The Mayor's Office for Policing And Crime
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 0LL
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
Not specified
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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