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Search Engine Optimisation Agency (Market Engagement)

YPO

This public procurement record has 1 release in its history.

Planning

16 Jul 2026 at 15:28

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Yorkshire Purchasing Organisation (YPO) intends to appoint a search engine optimisation agency. The service will help more customers find YPO organically through conventional search engines and AI search tools. This is a digital marketing and web search service, classified under CPV 72414000, for a public-sector purchasing organisation. The work is associated with YPO’s operations in Wakefield, although the service itself is likely to be delivered through the agency’s digital and analytical teams rather than at a specified physical site. The requirement is structured as one service lot and is marked as suitable for small and medium-sized enterprises. Suppliers should therefore expect a focused agency appointment covering search visibility, organic discovery and the changing requirements of AI-assisted search.

This process is at the planning stage and currently represents market engagement rather than an invitation to tender. YPO expects an initial 12-month contract from 1 September 2026 to 31 August 2027, with renewal options extending the possible end date to 31 August 2029 through two further one-year extensions. YPO expects a subsequent notice on 30 July 2026. Suppliers interested in the market engagement are expected to register through YPO’s supplier portal, find project C0956, and submit the required response by 23 July 2026. The engagement is intended to inform the future procurement, so the final procedure, evaluation criteria and commercial terms have not yet been settled. The published estimated value is £0 gross.

This will suit an established SEO or integrated digital marketing agency that can improve organic visibility across search engines and emerging AI search tools. Relevant preparation would include technical SEO, content strategy, keyword and audience research, website optimisation, digital analytics, search performance reporting and experience adapting to changes in search and generative-AI discovery. Agencies should be ready to explain how they would increase the number of customers finding YPO without relying primarily on paid advertising, and how they would measure outcomes over the initial service period and any extensions. The requirement is explicitly suitable for SMEs, so a specialist agency with sufficient delivery capacity, demonstrable organic search results and a practical approach to public-sector customers may be well placed when the procurement reaches the market.

How relevant is this notice?

Notice Information

Notice Title

Search Engine Optimisation Agency (Market Engagement)

Notice Description

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools.

Planning Information

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools. Please see Market Engagement Questionnaire within Atamis. To register your interest in this Market Engagement, please access the supplier portal using the link below: https://ypo2.my.site.com/s/Welcome Once logged in, please search for the project using the details below: Project Reference: C0956 Project Name: Search Engine Optimisation Agency (Market Engagement) Please ensure you register your interest and submit any required response by the stated deadline.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cd20
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067368-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
30 Jul 2026Expired
Award Date
Not specified
Contract Period
1 Sep 2026 - 31 Aug 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
YPO
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WAKEFIELD
Postcode
WF2 0XE
Postcode Area
Wakefield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
Not specified
Local Authority
Wakefield
Electoral Ward
Wrenthorpe and Outwood West
Westminster Constituency
Wakefield and Rothwell

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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