Planning

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Search Engine Optimisation Agency (Market Engagement)

YORKSHIRE PURCHASING ORGANISATION

This public procurement record has 1 release in its history.

Planning

16 Jul 2026 at 14:28

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

The Yorkshire Purchasing Organisation (YPO), a sub-central government public authority located in Wakefield, UK, is in the planning stage of a procurement process titled "Search Engine Optimisation Agency (Market Engagement)". This tender is focused on acquiring services within the industry category of web search engine provision. The YPO is seeking an agency to support organic customer acquisition through online search engines and AI search tools, with an initial contract duration of 12 months starting on 1st September 2026, potentially extending up to three years. Interested parties must register and submit responses to the market engagement by 23:59 on 23rd July 2026.

This tender presents significant opportunities for businesses specialising in search engine optimisation and digital marketing to expand their reach and service offerings to a public authority. It is particularly suitable for small and medium-sized enterprises (SMEs) given the tender's explicitly stated suitability for such businesses. Successful bidders will find this an excellent opportunity to establish or enhance their credentials in the public sector while potentially extending the contract based on performance. The strategic importance of this contract, combined with the potential for extensions, provides a solid foundation for sustained business growth.

How relevant is this notice?

Notice Information

Notice Title

Search Engine Optimisation Agency (Market Engagement)

Notice Description

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools.

Planning Information

YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools. Please see Market Engagement Questionnaire within Atamis. To register your interest in this Market Engagement, please access the supplier portal using the link below: https://ypo2.my.site.com/s/Welcome Once logged in, please search for the project using the details below: Project Reference: C0956 Project Name: Search Engine Optimisation Agency (Market Engagement) Please ensure you register your interest and submit any required response by the stated deadline.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cd20
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/067368-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72414000 - Web search engine providers

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
16 Jul 20266 days ago
Submission Deadline
Not specified
Future Notice Date
30 Jul 20261 weeks to go
Award Date
Not specified
Contract Period
31 Aug 2026 - 31 Aug 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
YORKSHIRE PURCHASING ORGANISATION
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WAKEFIELD
Postcode
WF2 0XE
Post Town
Wakefield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE4 West Yorkshire
Small Region (ITL 3)
TLE45 Wakefield
Delivery Location
Not specified
Local Authority
Wakefield
Electoral Ward
Wrenthorpe and Outwood West
Westminster Constituency
Wakefield and Rothwell

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06cd20-2026-07-16T15:28:22+01:00",
    "date": "2026-07-16T15:28:22+01:00",
    "ocid": "ocds-h6vhtk-06cd20",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PMRV-4748-MNJV",
            "name": "Yorkshire Purchasing Organisation",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PMRV-4748-MNJV"
            },
            "address": {
                "streetAddress": "41 Industrial Park",
                "locality": "Wakefield",
                "postalCode": "WF2 0XE",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKE45"
            },
            "contactPoint": {
                "email": "louise.millard-paton@ypo.co.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PMRV-4748-MNJV",
        "name": "Yorkshire Purchasing Organisation"
    },
    "planning": {
        "milestones": [
            {
                "id": "engagement",
                "type": "engagement",
                "description": "YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools. Please see Market Engagement Questionnaire within Atamis. To register your interest in this Market Engagement, please access the supplier portal using the link below: https://ypo2.my.site.com/s/Welcome Once logged in, please search for the project using the details below: Project Reference: C0956 Project Name: Search Engine Optimisation Agency (Market Engagement) Please ensure you register your interest and submit any required response by the stated deadline.",
                "dueDate": "2026-07-23T23:59:59+01:00",
                "status": "scheduled"
            }
        ],
        "documents": [
            {
                "id": "067368-2026",
                "documentType": "marketEngagementNotice",
                "noticeType": "UK2",
                "description": "Preliminary market engagement notice on Find a Tender",
                "url": "https://www.find-tender.service.gov.uk/Notice/067368-2026",
                "datePublished": "2026-07-16T15:28:22+01:00",
                "format": "text/html"
            }
        ]
    },
    "tender": {
        "id": "ocds-h6vhtk-06cd20",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Search Engine Optimisation Agency (Market Engagement)",
        "description": "YPO is seeking to appoint an agency for an initial 12-month contract, with the option to extend for up to 2 years (1+1+1), to help more customers find YPO organically through search engines and AI search tools.",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "scheme": "CPV",
                        "id": "72414000",
                        "description": "Web search engine providers"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amountGross": 0,
            "amount": 0,
            "currency": "GBP"
        },
        "mainProcurementCategory": "services",
        "aboveThreshold": false,
        "lots": [
            {
                "id": "1",
                "suitability": {
                    "sme": true
                },
                "contractPeriod": {
                    "startDate": "2026-09-01T00:00:00+01:00",
                    "endDate": "2027-08-31T23:59:59+01:00",
                    "maxExtentDate": "2029-08-31T23:59:59+01:00"
                },
                "hasRenewal": true,
                "status": "planning"
            }
        ],
        "communication": {
            "futureNoticeDate": "2026-07-30T23:59:59+01:00"
        },
        "status": "planning"
    },
    "language": "en"
}