This public procurement record has 1 release in its history.

Award

21 Jul 2026 at 08:50

Summary of the contracting process

Hartlepool Borough Council, acting as the buying organisation, has awarded a contract for a "Digital Marketing Solution for the Recruitment of Foster Carers" to GI SOLUTIONS GROUP LIMITED. This procurement falls under the "services" category and is located in Hartlepool, specifically targeting the UK's public authority sub-central government sector. The procurement, conducted through a direct method below threshold without competition, commenced on 1st July 2026 and is set to conclude by 30th June 2027. Key dates include the contract's signing on 29th June 2026, reflecting an active stage in the procurement lifecycle, namely the award stage.

This tender presents significant opportunities for business growth, especially for companies specialising in data-driven marketing and analytics services. GI SOLUTIONS GROUP LIMITED, a large-scale enterprise based in Leicester, was selected due to its unique capability in delivering large-scale consumer data analytics, which is critical for the recruitment of foster carers. Businesses offering similar marketing services, particularly those that can leverage big data for targeted campaigns, could find opportunities in such public sector contracts, given the increasing emphasis on innovative and efficient recruitment methodologies.

How relevant is this notice?

Notice Title

Digital Marketing Solution for the Recruitment of Foster Carers

Notice Description

Hartlepool Borough Council is facing sustained pressure in meeting the needs of children in care, driven in part by a shortage of foster carers locally and nationally. This has increased reliance on higher-cost Independent Fostering Agencies and residential placements, impacting both financial sustainability and placement stability for children. To address this, the Council is commissioning GoInspire to deliver a data-driven fostering recruitment campaign. GoInspire utilises advanced analytics and large-scale consumer data to identify and target individuals most likely to become foster carers. Following a review of the market, no other supplier has been identified that offers an equivalent data-led recruitment methodology at scale. GoInspire's proven track record and specialised capability mean they are uniquely positioned to deliver this service and will support improved outcomes for children in care while contributing to the financial sustainability of the service.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cf7e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068538-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£54,000 Under £100K

Notice Dates

Publication Date
21 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
28 Jun 20261 months ago
Contract Period
30 Jun 2026 - 30 Jun 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
HARTLEPOOL BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HARTLEPOOL
Postcode
TS24 8AY
Post Town
Cleveland
Country
England

Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC3 Tees Valley
Small Region (ITL 3)
TLC31 Hartlepool and Stockton-on-Tees
Delivery Location
Not specified

Local Authority
Hartlepool
Electoral Ward
Victoria
Westminster Constituency
Hartlepool

Supplier Information

Number of Suppliers
1
Supplier Name

GI SOLUTIONS GROUP

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06cf7e-2026-07-21T09:50:37+01:00",
    "date": "2026-07-21T09:50:37+01:00",
    "ocid": "ocds-h6vhtk-06cf7e",
    "initiationType": "tender",
    "parties": [
        {
            "id": "GB-PPON-PTCQ-5564-CHJP",
            "name": "Hartlepool Borough Council",
            "identifier": {
                "scheme": "GB-PPON",
                "id": "PTCQ-5564-CHJP"
            },
            "address": {
                "streetAddress": "Civic Centre, Victoria Road",
                "locality": "Hartlepool",
                "postalCode": "TS24 8AY",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKC11"
            },
            "contactPoint": {
                "email": "procurement@hartlepool.gov.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "publicAuthoritySubCentralGovernment",
                        "scheme": "UK_CA_TYPE",
                        "description": "Public authority - sub-central government"
                    }
                ]
            }
        },
        {
            "id": "GB-COH-02734835",
            "name": "GI SOLUTIONS GROUP LIMITED",
            "identifier": {
                "scheme": "GB-COH",
                "id": "02734835"
            },
            "additionalIdentifiers": [
                {
                    "scheme": "GB-PPON",
                    "id": "PTLT-6112-JLHY"
                }
            ],
            "address": {
                "streetAddress": "147 Scudamore Road",
                "locality": "Leicester",
                "postalCode": "LE3 1UQ",
                "country": "GB",
                "countryName": "United Kingdom",
                "region": "UKF21"
            },
            "contactPoint": {
                "email": "info@goinspire.co.uk"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "http://www.goinspire.co.uk",
                "scale": "large",
                "vcse": false
            }
        }
    ],
    "buyer": {
        "id": "GB-PPON-PTCQ-5564-CHJP",
        "name": "Hartlepool Borough Council"
    },
    "tender": {
        "id": "OPEN29062026135952",
        "legalBasis": {
            "id": "2023/54",
            "scheme": "UKPGA",
            "uri": "https://www.legislation.gov.uk/ukpga/2023/54/contents"
        },
        "title": "Digital Marketing Solution for the Recruitment of Foster Carers",
        "description": "Hartlepool Borough Council is facing sustained pressure in meeting the needs of children in care, driven in part by a shortage of foster carers locally and nationally. This has increased reliance on higher-cost Independent Fostering Agencies and residential placements, impacting both financial sustainability and placement stability for children. To address this, the Council is commissioning GoInspire to deliver a data-driven fostering recruitment campaign. GoInspire utilises advanced analytics and large-scale consumer data to identify and target individuals most likely to become foster carers. Following a review of the market, no other supplier has been identified that offers an equivalent data-led recruitment methodology at scale. GoInspire's proven track record and specialised capability mean they are uniquely positioned to deliver this service and will support improved outcomes for children in care while contributing to the financial sustainability of the service.",
        "status": "complete",
        "procurementMethod": "direct",
        "procurementMethodDetails": "Below threshold - without competition",
        "lots": [
            {
                "id": "1",
                "status": "complete"
            }
        ]
    },
    "awards": [
        {
            "id": "1",
            "status": "active",
            "mainProcurementCategory": "services",
            "suppliers": [
                {
                    "id": "GB-COH-02734835",
                    "name": "GI SOLUTIONS GROUP LIMITED"
                }
            ],
            "items": [
                {
                    "id": "1",
                    "additionalClassifications": [
                        {
                            "scheme": "CPV",
                            "id": "79342000",
                            "description": "Marketing services"
                        }
                    ],
                    "deliveryAddresses": [
                        {
                            "region": "UKC11",
                            "country": "GB",
                            "countryName": "United Kingdom"
                        }
                    ],
                    "relatedLot": "1"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "1",
            "awardID": "1",
            "title": "Digital Marketing Solution for the Recruitment of Foster Carers",
            "status": "active",
            "period": {
                "startDate": "2026-07-01T00:00:00+01:00",
                "endDate": "2027-06-30T23:59:59+01:00"
            },
            "value": {
                "amountGross": 64800,
                "amount": 54000,
                "currency": "GBP"
            },
            "aboveThreshold": false,
            "dateSigned": "2026-06-29T00:00:00+01:00",
            "documents": [
                {
                    "id": "068538-2026",
                    "documentType": "contractNotice",
                    "noticeType": "UK7",
                    "description": "Contract details notice on Find a Tender",
                    "url": "https://www.find-tender.service.gov.uk/Notice/068538-2026",
                    "datePublished": "2026-07-21T09:50:37+01:00",
                    "format": "text/html"
                }
            ]
        }
    ],
    "language": "en"
}