This public procurement record has 1 release in its history.

Award

21 Jul 2026 at 15:06

Summary of the contracting process

The procurement process for the Executive Digital Leadership Development Programme, initiated by Hywel Dda University Local Health Board, aims to enhance leadership capabilities within the digital transformation context. This tender is located in Carmarthen, Wales, under the industry category of Research and Development Consultancy Services. This contract, valued at £57,840 including VAT, moves from award to completion without competition, adhering to the direct procurement method. Managed by the NHS Wales Shared Services Partnership, the award was given to Walk Digital Ltd. The contract period extends from 1st August 2026 to 31st January 2028, focusing on delivering structured development in strategic leadership and innovation. Key interactions with the buying organisation are facilitated by Lowri James.

This procurement presents substantial growth opportunities for businesses specialising in executive leadership development, particularly those capable of delivering complex digital transformation and leadership diagnostics. Small to medium-sized enterprises (SMEs) with a strong background in digital-era mindset transformation and proprietary methodologies, like Modern Mindset Theory, are well-suited for such contracts. The exclusivity and specialised nature of the programme methodology highlight a niche market opportunity, especially for suppliers with proven experience in public sector and digital leadership initiatives. The selected supplier, Walk Digital Ltd, showcases the potential for skill growth and market penetration within this sector.

How relevant is this notice?

Notice Title

Executive Digital Leadership Development Programme

Notice Description

Hywel Dda University Health Board's (HDUHB) Workforce and OD Directorate is seeking to award a contract for the provision of an Executive Digital Leadership Development Programme. The programme will support the development of leadership capabilities required to drive digital transformation across the organisation, equipping participants with the skills, knowledge and confidence to lead change initiatives effectively. The programme will provide structured learning and development opportunities focused on leadership, strategic thinking, change management and innovation. The intended outcome is to strengthen leadership capacity, support organisational transformation objectives and improve organisational performance. Market research undertaken by the Health Board has identified Adapt2Digital as the only supplier currently known to provide the specialist combination of executive leadership development, digital-era mindset transformation, leadership diagnostics, coaching and mentoring required to meet the programme objectives. Adapt2Digital is the creator and sole owner of Modern Mindset Theory, The Dilyn Way(tm) change framework, The Power of ONE methodology and specialist digital-leadership profiling tools. These proprietary methodologies and assessment tools form a core component of the proposed programme and are exclusive to the supplier. With more than 15 years' experience supporting UK and international public-sector leaders, Adapt2Digital has developed and refined its methodologies through delivery of transformation and leadership programmes within complex organisational environments. Market research indicates that whilst alternative providers offer elements of leadership development, coaching or organisational change support, no other supplier has been identified that offers the same combination of proprietary methodologies, digital-leadership diagnostics and integrated development approach required for this programme. The Health Board considers the proposed contract to represent value for money. Benchmarking undertaken against comparable executive leadership and digital transformation programmes indicates that the proposed costs are commensurate with the specialist nature of the services being provided. The programme has been developed within an approved budget and has been structured to maximise outcomes, impact and long-term organisational benefit whilst ensuring the prudent use of public funds. Adapt2Digital is the only supplier currently identified as capable of delivering an evidence-based, digitally focused and sustainable leadership development programme that meets the Health Board's specific requirements. The supplier's exclusive intellectual property, specialist expertise and established public-sector track record provide the rationale for the proposed direct award.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d023
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068828-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73200000 - Research and development consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£48,200 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Jul 20262 weeks ago
Contract Period
31 Jul 2026 - 31 Jan 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
HYWEL DDA UNIVERSITY LOCAL HEALTH BOARD
Additional Buyers

NHS WALES SHARED SERVICES PARTNERSHIP

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARMARTHEN
Postcode
SA31 3BT
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL51 Central Valleys and Bridgend
Delivery Location
Not specified

Local Authority
Rhondda Cynon Taf
Electoral Ward
Taff's Well
Westminster Constituency
Cardiff North

Supplier Information

Number of Suppliers
1
Supplier Name

WALK DIGITAL

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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