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Executive Digital Leadership Programme

Hywel Dda University Health Board

This public procurement record has 2 releases in its history.

Award

12 Aug 2026 at 13:27

UK6 - Contract Award Notice
Award

21 Jul 2026 at 16:06

UK5 - Transparency Notice
Summary of the contracting process

Hywel Dda University Health Board commissioned an Executive Digital Leadership Development Programme for its Workforce and Organisational Development Directorate. The service is designed to build the leadership capabilities needed to drive digital transformation across the organisation, with structured learning covering leadership, strategic thinking, change management and innovation. It aims to strengthen leadership capacity, support organisational transformation and improve organisational performance. The work is delivered for the Health Board in Wales, with NHS Wales Shared Services Partnership managing the procurement. The requirement is a specialist training and executive development service, combining leadership development with digital-era mindset transformation, diagnostics, coaching and mentoring. It is suited to providers of executive leadership programmes with a strong focus on digital transformation in complex public-sector organisations.

The procurement is complete and the contract was awarded to Adapt2Digital on 11 August 2026. It used a below-threshold direct award without competition. The award value is £48,200 excluding VAT, or £57,840 including VAT. The contract is scheduled to run from 1 September 2026 to 29 February 2028, with signature due by 17 August 2026. There is one completed lot, marked as suitable for small and medium-sized enterprises. The award rationale states that market research identified Adapt2Digital as the only known supplier offering the required combination of proprietary methodologies, digital-leadership profiling tools, coaching, mentoring and integrated development. The service was evaluated through the direct-award route on the basis of specialist capability, exclusive intellectual property, relevant experience and value for money.

This award demonstrates demand from a Welsh NHS organisation for executive development that connects leadership training directly to digital transformation. A credible future competitor would need to combine senior-leader development, strategic thinking, change management, innovation, coaching and mentoring rather than offer general training in only one of these areas. Evidence of digital-era mindset development, leadership diagnostics and assessment capability would be important, alongside a structured, evidence-based programme that can operate in a complex organisational environment. The buyer’s stated requirements also favour providers able to demonstrate sustainable organisational impact and improved performance. Adapt2Digital’s position was supported by proprietary methodologies and tools, more than 15 years’ experience with UK and international public-sector leaders, and a track record delivering transformation and leadership programmes.

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Notice Information

Notice Title

Executive Digital Leadership Programme

Notice Description

Hywel Dda University Health Board's (HDUHB) Workforce and OD Directorate is seeking to award a contract for the provision of an Executive Digital Leadership Development Programme. The programme will support the development of leadership capabilities required to drive digital transformation across the organisation, equipping participants with the skills, knowledge and confidence to lead change initiatives effectively. The programme will provide structured learning and development opportunities focused on leadership, strategic thinking, change management and innovation. The intended outcome is to strengthen leadership capacity, support organisational transformation objectives and improve organisational performance. Market research undertaken by the Health Board has identified Adapt2Digital as the only supplier currently known to provide the specialist combination of executive leadership development, digital-era mindset transformation, leadership diagnostics, coaching and mentoring required to meet the programme objectives.Adapt2Digital is the creator and sole owner of Modern Mindset Theory, The Dilyn Way(tm) change framework, The Power of ONE methodology and specialist digital-leadership profiling tools. These proprietary methodologies and assessment tools form a core component of the proposed programme and are exclusive to the supplier. With more than 15 years' experience supporting UK and international public-sector leaders, Adapt2Digital has developed and refined its methodologies through delivery of transformation and leadership programmes within complex organisational environments. Market research indicates that whilst alternative providers offer elements of leadership development, coaching or organisational change support, no other supplier has been identified that offers the same combination of proprietary methodologies, digital-leadership diagnostics and integrated development approach required for this programme. The Health Board considers the proposed contract to represent value for money. Benchmarking undertaken against comparable executive leadership and digital transformation programmes indicates that the proposed costs are commensurate with the specialist nature of the services being provided. The programme has been developed within an approved budget and has been structured to maximise outcomes, impact and long-term organisational benefit whilst ensuring the prudent use of public funds.Adapt2Digital is the only supplier currently identified as capable of delivering an evidence-based, digitally focused and sustainable leadership development programme that meets the Health Board's specific requirements. The supplier's exclusive intellectual property, specialist expertise and established public-sector track record provide the rationale for the proposed direct award.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d023
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076779-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services

CPV Codes

80500000 - Training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£48,200 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
12 Aug 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Aug 20261 months ago
Contract Period
1 Sep 2026 - 29 Feb 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Hywel Dda University Health Board
Additional Buyers

Hywel Dda University Local Health Board

Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARMARTHEN
Postcode
SA31 3BT
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL42 South West Wales
Delivery Location
Not specified
Local Authority
Carmarthenshire
Electoral Ward
Carmarthen Town North and South
Westminster Constituency
Caerfyrddin

Supplier Information

Number of Suppliers
1
Supplier Name

Adapt2Digital

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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