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V&A East Museum Media Buying - Burst 2

VICTORIA AND ALBERT MUSEUM

This public procurement record has 2 releases in its history.

Award

21 Jul 2026 at 15:41

UK6 - Contract Award Notice
Award

21 Jul 2026 at 15:37

UK5 - Transparency Notice
Summary of the contracting process

The contracting process involves the Victoria and Albert Museum, a central government public authority located in London, primarily operating within the advertising services industry. The procurement project is titled "V&A East Museum Media Buying - Burst 2" and falls under the services category. The procurement method is a direct award, and the tender process has been completed as of 21st July 2026. Key dates include a start date for the contracted services on 1st August 2026, extending until 31st December 2026. The project requires additional media buying services to extend an existing campaign, instigating a new set of notices. Delivery will be centred in the United Kingdom, specifically under the UKI region classification.

This tender offers significant opportunities for businesses specialising in advertising services, particularly those experienced in large-scale media campaigns. Given the direct award based on unique delivery capabilities, firms with technical expertise and a track record of strategic media buying can benefit hugely. The project is set with options to vary media requirements, granting flexible business growth potential for companies adept at adapting to dynamic media landscapes and seeking to strengthen their government sector portfolio. Such projects provide a platform for large-scale suppliers like OMD GROUP LIMITED, who has been awarded this contract, to demonstrate their comprehensive media management skills and expand their influence within the public procurement domain.

How relevant is this notice?

Notice Information

Notice Title

V&A East Museum Media Buying - Burst 2

Notice Description

Earlier this year, we published a transparency notice and contract award notice for media buying for V&A East Museum. We now wish to purchase additional services for the same campagin. This requires a new set of notices because the value is above 50% of the original contract. Please see the original notice for details of the requirement https://www.find-tender.service.gov.uk/Notice/006929-2026

Procurement Information

Having produced the strategy and delivered the media buying for the initial campaign, OMD are now in a unique position as the only supplier that can deliver the media burst that we require

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d03b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068875-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£450,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 Jul 20262 weeks ago
Contract Period
31 Jul 2026 - 31 Dec 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VICTORIA AND ALBERT MUSEUM
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2RL
Post Town
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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