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V&A East Museum Media Buying - Burst 2

Victoria and Albert Museum

This public procurement record has 2 releases in its history.

Award

21 Jul 2026 at 16:41

UK6 - Contract Award Notice
Award

21 Jul 2026 at 16:37

UK5 - Transparency Notice
Summary of the contracting process

The Victoria and Albert Museum is procuring additional media buying and advertising services for the V&A East Museum campaign, described as “Burst 2”. The requirement covers a further media burst for the same campaign as an earlier media buying engagement. The work is a service rather than a supply or construction contract, and is classified under advertising services. Delivery is across the United Kingdom, with the museum based on Cromwell Road in London. The requirement is therefore relevant to media agencies and advertising businesses able to plan, buy and deliver campaign media for a major cultural institution, particularly those with experience of extending or adapting an existing campaign strategy and buying activity.

The procurement is complete and has reached the award stage. It used a direct award procedure, with the museum selecting OMD GROUP LIMITED. The stated rationale is that OMD produced the strategy and delivered the initial media buying, leaving it uniquely positioned to deliver the required additional media burst. The award date was 21 July 2026. The awarded value is £450,000 excluding VAT, or £540,000 including VAT. The contract period runs from 1 August 2026 to 31 December 2026. A standstill period ends on 30 July 2026, with signature scheduled for 1 August 2026. One completed lot was awarded, with an option to vary the media required for campaign flexibility.

For a future requirement of this kind, a credible competing supplier would need demonstrable capability in media strategy, media planning and media buying, together with the operational capacity to deliver a concentrated advertising campaign across the United Kingdom. Experience of working on an existing campaign would be particularly relevant, since the stated reason for the direct award was the incumbent supplier’s knowledge of the strategy and initial delivery. Suppliers should be able to translate an established campaign into an additional media burst, manage changes to the media mix and maintain delivery flexibility as campaign needs develop. The buyer is a major cultural institution, so agencies with relevant public-sector or cultural-sector campaign experience would be well placed to compete when a comparable requirement returns.

How relevant is this notice?

Notice Information

Notice Title

V&A East Museum Media Buying - Burst 2

Notice Description

Earlier this year, we published a transparency notice and contract award notice for media buying for V&A East Museum. We now wish to purchase additional services for the same campagin. This requires a new set of notices because the value is above 50% of the original contract. Please see the original notice for details of the requirement https://www.find-tender.service.gov.uk/Notice/006929-2026

Procurement Information

Having produced the strategy and delivered the media buying for the initial campaign, OMD are now in a unique position as the only supplier that can deliver the media burst that we require

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d03b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/068875-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£450,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
21 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Jul 20262 months ago
Contract Period
1 Aug 2026 - 31 Dec 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Victoria and Albert Museum
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW7 2RL
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI33 Kensington & Chelsea and Hammersmith & Fulham
Delivery Location
Not specified
Local Authority
Kensington and Chelsea
Electoral Ward
Brompton & Hans Town
Westminster Constituency
Kensington and Bayswater

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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