This public procurement record has 1 release in its history.

Award

22 Jul 2026 at 11:00

Summary of the contracting process

Bracknell Forest Borough Council awarded a contract for the 'EasyPeasy Parenting app', a service aimed at providing advice and support to parents of children under five, focusing on child development and additional support services. The procurement process, which was complete and classified under services, specifically addressed the education and training industry category. Character Counts Ltd, an SME based in London, was chosen as the supplier. The procurement method used was direct, under the threshold without competition, and the contract was signed on 30th June 2026, with the active contract period commencing on 1st July 2026 and concluding on 30th June 2029. The delivery is set for the UKJ11 region, aligning with the location of the buying organisation.

This tender presents significant growth potential for businesses in the education and technology sectors, primarily those experienced in app development and parental services, given the specific requirements of the app to support child development. SMEs with expertise in educational and training services, particularly those capable of providing innovative digital solutions, are well-positioned to benefit from similar opportunities. The contract value of £96,000 highlights the investment level, suggesting robustness for businesses equipped to deliver high-quality services within competitive pricing structures. This opportunity aligns well with businesses looking to expand their service offerings to public authorities, especially in the sub-central government sector.

How relevant is this notice?

Notice Title

EasyPeasy parenting app

Notice Description

EasyPeasy is an app for parents of chidlren under five, it offers advice and support to parents to support their child's development and signposts parents to other support needs.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d0b7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069103-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services


CPV Codes

80000000 - Education and training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£96,000 Under £100K

Notice Dates

Publication Date
22 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
29 Jun 20261 months ago
Contract Period
30 Jun 2026 - 30 Jun 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
BRACKNELL FOREST BOROUGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRACKNELL
Postcode
RG12 1JD
Post Town
Reading
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ15 Berkshire East
Delivery Location
Not specified

Local Authority
Bracknell Forest
Electoral Ward
Town Centre & The Parks
Westminster Constituency
Bracknell

Supplier Information

Number of Suppliers
1
Supplier Name

CHARACTER COUNTS

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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