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EasyPeasy parenting app

Bracknell Forest Borough Council

This public procurement record has 1 release in its history.

Award

22 Jul 2026 at 12:00

UK7 - Contract Details Notice
Summary of the contracting process

Bracknell Forest Borough Council procured the EasyPeasy parenting app service for parents of children under five. The app provides advice and support to help parents support their child’s development, and signposts users to other support services where needed. This is a public service combining digital application delivery with parenting, early-years and educational support content. The service is delivered for users in Bracknell and the surrounding council area. It is relevant to suppliers that develop or operate family-facing digital services, provide evidence-based parenting or early-years resources, or connect families with wider support. The requirement also suits organisations able to work with a local authority to deliver an accessible service for parents through a digital platform.

The procurement is complete and has been awarded. Bracknell Forest Borough Council used a direct award below the applicable threshold, without competition. There was one requirement. Character Counts Ltd, a small and medium-sized enterprise, was selected. The contract was signed on 30 June 2026 and runs from 1 July 2026 to 30 June 2029. Its value is £96,000 excluding VAT and £115,200 including VAT. The award is active and the contract is active. The procurement was classified as education and training services. The award route was a below-threshold direct procurement rather than a competitive tender, so the published process does not identify a scored evaluation basis or competing bids. This outcome records the council’s appointed supplier for the service.

This award demonstrates a defined local-authority requirement for a digital parenting service focused on children under five, combining app functionality, practical advice, child-development support and signposting to other services. Competitors seeking similar work would need credible capability in designing, maintaining or operating a parent-facing app, together with strong content covering parenting and early-years development. They would also benefit from experience presenting advice clearly to families and directing users towards relevant support. Suppliers should be able to deliver a dependable public-facing service at council scale, work effectively with a borough council and manage the ongoing service rather than only a one-off technology build. The appointed supplier is an SME, indicating that this type of requirement can suit specialist digital or family-support businesses as well as larger providers.

How relevant is this notice?

Notice Information

Notice Title

EasyPeasy parenting app

Notice Description

EasyPeasy is an app for parents of chidlren under five, it offers advice and support to parents to support their child's development and signposts parents to other support needs.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d0b7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/069103-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services

CPV Codes

80000000 - Education and training services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£96,000 Under £100K

Notice Dates

Publication Date
22 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Jul 2026 - 30 Jun 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Bracknell Forest Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRACKNELL
Postcode
RG12 1JD
Postcode Area
Reading
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ1 Berkshire, Buckinghamshire and Oxfordshire
Small Region (ITL 3)
TLJ15 Berkshire East
Delivery Location
Not specified
Local Authority
Bracknell Forest
Electoral Ward
Town Centre & The Parks
Westminster Constituency
Bracknell

Supplier Information

Number of Suppliers
1
Supplier Name

CHARACTER COUNTS LTD

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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