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Feel Good Suffolk AI and Digital Offer Development

SUFFOLK COUNTY COUNCIL

This public procurement record has 1 release in its history.

Planning

27 Jul 2026 at 11:14

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Suffolk County Council is currently in the planning stage for a procurement project titled "Feel Good Suffolk AI and Digital Offer Development," focused on enhancing public health services through digital solutions. This initiative is classified under the IT services category, specifically targeting consulting, software development, internet, and support. The project is set in Ipswich, UK, with an engagement deadline for potential suppliers on 16th August 2026. The aim is to incorporate AI-enabled solutions to improve user interaction on the Feel Good Suffolk service, supporting services related to healthy lifestyles such as smoking cessation and weight management. Key dates include a planned start for contract services in January 2027, with a potential extension through June 2028, and a future notice anticipated for 15th October 2026.

This tender presents significant business growth opportunities, particularly for SMEs specialising in AI technology, digital health solutions, and IT services. Companies with expertise in developing adaptive digital platforms and data-driven user engagement tools will find this project aligned with their capabilities. The procurement offers a preliminary budget of approximately £113,000 for a 12-month pilot, with the prospect for further expansion, making it an attractive opportunity for businesses aiming to innovate in public health technology while supporting a sub-central government authority in enhancing community health outcomes.

How relevant is this notice?

Notice Information

Notice Title

Feel Good Suffolk AI and Digital Offer Development

Notice Description

Suffolk County Council (Public Health and Communities) is undertaking soft market testing to inform a potential future procurement of an AI-enabled digital solution to support the Feel Good Suffolk (FGS) service. FGS is a lifestyle service supporting residents to stop smoking, manage a healthy weight and increase physical activity. The current digital offer is primarily static and does not provide personalised, adaptive support to users. The Council is exploring opportunities to enhance the digital front door through the introduction of an AI-enabled solution which may include: * A chatbot embedded within the existing FGS website to support user navigation, provide evidence-based information and improve access to services * AI-driven functionality to support pathway personalisation, including predicting user engagement, adherence and outcomes * Ongoing digital support to maintain behaviour change through tailored follow-up, prompts and engagement tools The proposed solution should support improved user engagement, provide personalised and accessible support, generate data-driven insights and align with relevant data protection, safeguarding and ethical AI requirements. This soft market testing exercise is exploratory and non-evaluative. It is intended to inform the Council's understanding of market capability, delivery models, timescales and indicative costs within an anticipated budget envelope of approximately PS113,000 for an initial pilot period of up to 12 months. Subject to future requirements and approvals, there may be an option to extend the contract for up to a further 6 months. This notice does not constitute a call for competition or a commitment to procure.

Planning Information

Potential suppliers are invited to participate in a soft market testing exercise by completing an Expression of Interest response available via the following link: https://forms.cloud.microsoft/e/s2c7brgVZH Deadline for responses: 16/08/2026 This engagement aims to: • understand market capability and available solutions • explore delivery approaches and technical options • gather indicative costs and implementation considerations • inform the development of a future procurement strategy • identify potential suppliers that may be able to deliver the required services The Council may undertake further market engagement activities, which could include supplier presentations, clarification discussions and/or wider engagement sessions. Participation is voluntary and will not influence any future procurement process.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d42e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/070741-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
£169,500 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
27 Jul 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
15 Oct 20263 months to go
Award Date
Not specified
Contract Period
1 Jan 2027 - 31 Dec 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SUFFOLK COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
IPSWICH
Postcode
IP1 2BX
Post Town
Ipswich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH6 Suffolk
Small Region (ITL 3)
TLH62 Ipswich
Delivery Location
TLH14 Suffolk CC
Local Authority
Ipswich
Electoral Ward
Gipping
Westminster Constituency
Ipswich

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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