Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Inward Investment Lead Generation Services

WEST MIDLANDS GROWTH COMPANY LIMITED

This public procurement record has 2 releases in its history.

Award

28 Sep 2026 at 15:23

UK7 - Contract Details Notice
Tender

05 Aug 2026 at 10:35

UK4 - Tender Notice
Summary of the contracting process

West Midlands Growth Company Limited commissioned international lead-generation services to identify, engage and qualify overseas businesses able to establish or expand operations in the West Midlands. The work supports the company’s inward-investment team, building a pipeline of investment prospects aligned with regional economic priorities. Activity covers priority markets in North America, Europe, the Middle East and North Africa, and Asia-Pacific, using market intelligence, networks and direct outreach. A central focus is promoting the Global Growth Programme and converting eligible companies into programme landings, alongside identifying other investment opportunities with potential regional economic value. The supplier also supports inward-investment campaigns and engagement around events including Birmingham Tech Week, Smart City Expo World Congress and Mobile World Congress. Delivery is for the West Midlands.

The procurement is complete and the contract has been awarded to European Innovation Limited trading as woote. West Midlands Growth Company used an open competition below the relevant threshold. The tender closed on 21 August 2026; the contract was signed and began on 14 September 2026, running to 31 March 2027. The contract is valued at £49,500 excluding VAT (£59,400 including VAT). The original estimate was £50,000 excluding VAT (£60,000 including VAT). There was one lot, evaluated on quality weighted at 80% and price at 20%. The awarded supplier is based in Telford. The services are classified as business development consultancy.

For suppliers considering similar inward-investment work, this award indicates demand for specialist international business development that can generate and qualify investment leads, rather than general marketing activity. Credibility depends on established networks and market intelligence in overseas markets, plus the ability to identify companies with both the interest and capacity to invest in the West Midlands. Experience supporting investment programmes and converting prospects into programme landings is particularly relevant; suppliers should also be able to find opportunities beyond a defined programme. The work calls for coordination with regional campaigns and major business events, close collaboration with the inward-investment team, regular reporting on activity, pipeline and outcomes, and flexibility as market priorities change. The successful supplier is an SME, demonstrating that the requirement was delivered by a smaller specialist provider.

How relevant is this notice?

Notice Information

Notice Title

Inward Investment Lead Generation Services

Notice Description

The West Midlands Growth Company (WMGC) is seeking to appoint a suitably experienced supplier to deliver international lead generation services that will identify, engage and qualify high-potential overseas businesses with the potential to establish or expand operations within the West Midlands. The appointed supplier will support WMGC's Inward Investment team by delivering targeted lead generation activity across priority international markets and sectors, including, but not limited to, North America, Europe, the Middle East and North Africa (MENA), and Asia-Pacific (APAC), generating a pipeline of qualified investment opportunities that align with the region's strategic economic priorities. The supplier will be expected to leverage existing networks, market intelligence and proactive outreach to identify companies with a demonstrable interest and capability to invest in the West Midlands. A key focus of this contract will be supporting the promotion of WMGC's Global Growth Programme (GGP) by identifying and engaging eligible international businesses that meet the programme's criteria and can be successfully converted into GGP landings. In addition, the supplier will identify wider inward investment opportunities that fall outside the GGP but demonstrate strong potential to create economic value for the region. Lead generation activity should align with WMGC's wider inward investment programme and support priority campaigns and market engagement activity, including key events such as Birmingham Tech Week, Smart City Expo World Congress, and Mobile World Congress, alongside other strategically important opportunities identified throughout the contract period. The successful supplier will work collaboratively with WMGC throughout the contract, providing regular reporting on activity, pipeline performance and outcomes, while maintaining a flexible and responsive approach to changing market priorities and organisational requirements.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06dc09
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/091523-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72221000 - Business analysis consultancy services

79411100 - Business development consultancy services

Notice Value(s)

Tender Value
£50,000 Under £100K
Lots Value
£50,000 Under £100K
Awards Value
Not specified
Contracts Value
£49,500 Under £100K

Notice Dates

Publication Date
28 Sep 20261 weeks ago
Submission Deadline
21 Aug 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
14 Sep 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
WEST MIDLANDS GROWTH COMPANY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6AT
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG3 West Midlands
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

EUROPEAN INNOVATION LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...