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CRM partner agency tender

SOUTH WESTERN RAILWAY LIMITED

This public procurement record has 1 release in its history.

Planning

11 Aug 2026 at 11:26

UK3 - Planned Procurement Notice
Summary of the contracting process

SOUTH WESTERN RAILWAY LIMITED, a UK-based public undertaking, is planning to procure a CRM partner agency to enhance its customer marketing initiatives. The tender, titled "CRM partner agency tender," falls under the marketing services industry category and encompasses multiple regions within the UK. Currently in the planning stage, this competitive flexible procedure aims to appoint an agency that will operate as an extended team to provide strategic input, journey mapping, analysis, and activation. Key timeline details include a future notice date of 21st September 2026, with the tender period ending on 4th December 2026, and the award period concluding on 19th February 2027. The contract is expected to commence on 1st April 2027 and may be extended up to 31st March 2031.

This tender presents significant growth opportunities for businesses specialising in marketing services, particularly those experienced in customer relationship management and paid media activation. Companies that can provide strategic marketing insights and demonstrate proficiency in improving journey mapping and leveraging audience data are well-suited to participate. Given the open nature of the procurement method, the tender invites competitive bids and offers a valuable chance for agencies looking to establish or strengthen their presence in the UK's public procurement market. With the possibility of long-term collaboration through optional extensions, this tender is an attractive prospect for businesses aiming to expand their service offerings and clientele.

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Notice Information

Notice Title

CRM partner agency tender

Notice Description

SWR seeks to appoint a specialist CRM partner agency to operate as an extended team to support us in our customer marketing and leveraging the value of that in multi-channel and media activation. The focus will be on adding strategic input, journey mapping & improvement, analysis and as necessary, activation to turbo-charge our customer marketing efforts for CRM and utilisation of relevant audiences in paid media.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e13d
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/076190-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK3 - Planned Procurement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Aug 2026Today
Submission Deadline
4 Dec 20264 months to go
Future Notice Date
21 Sep 20262 months to go
Award Date
Not specified
Contract Period
31 Mar 2027 - 31 Mar 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SOUTH WESTERN RAILWAY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 9LQ
Post Town
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Southwark
Electoral Ward
Borough & Bankside
Westminster Constituency
Bermondsey and Old Southwark

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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