This public procurement record has 2 releases in its history.

Award

13 Oct 2026 at 15:45

Award

14 Aug 2026 at 10:58

Summary of the contracting process

Loughborough University procured sports performance analysis software, including video capture and data-insights technology for performance sports metrics. The requirement covers industry-specific software and information systems used to analyse sporting performance. Delivery is in Loughborough, where the University is based. The procurement supports performance analysis across the University’s sports activity; the software forms part of its wider technology environment and is used across multiple departments. Hudl UK Limited was selected to supply the system.

The procurement is complete and the contract was awarded to Hudl UK Limited. The award was dated 12 October 2026, with a contract period from 24 October 2026 to 31 August 2030. The awarded value is £955,000 excluding VAT (£1,146,000 including VAT). This was a direct award, justified by the incumbent Hudl system’s extensive integration with the University’s internal systems, workflows, data repositories and user authentication. The University cited the substantial redevelopment, reconfiguration, data migration, user retraining and changes to dependent systems that replacing it would require, resulting in disproportionate costs and technical incompatibility. The requirement was handled as one lot.

For suppliers competing for a comparable future requirement at Loughborough University, credibility would depend on providing specialist sports performance analysis software that combines video capture with performance metrics and data insights. The selected system is embedded in a complex university technology environment and supports processes across multiple departments. A credible alternative would therefore need to demonstrate that it can work reliably with existing systems, workflows, data repositories and user authentication, while limiting disruption to users and dependent services. Evidence of integration capability, data migration and implementation expertise, and the capacity to support retraining would be important in addressing the University’s stated concerns about replacement costs and technical compatibility. The award demonstrates demand for an established, integrated platform rather than a standalone analysis tool.

How relevant is this notice?

Notice Information

Notice Title

Loughborough University - Performance Analysis Software

Notice Description

Performance analysis software, video capture and data insights technology for performance sports metrics.

Procurement Information

The current HUDL system is extensively integrated with the University's existing technology landscape and supports a range of critical business processes across multiple departments. The software interfaces with numerous internal systems, workflows, data repositories and user authentication services. Replacing the incumbent solution would require substantial technical redevelopment, system reconfiguration, data migration, retraining of users and the modification of multiple dependent systems. Accordingly, the direct award is justified on the basis that changing supplier would result in disproportionate costs and technical incompatibility in the operation and maintenance of the University's existing systems.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e45f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/096677-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

48100000 - Industry specific software package

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£955,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
13 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
12 Oct 20261 weeks ago
Contract Period
24 Oct 2026 - 31 Aug 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Loughborough University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3TU
Postcode Area
Leicester
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified

Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

Hudl UK

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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