This public procurement record has 1 release in its history.

Award

14 Aug 2026 at 10:58

Summary of the contracting process

Loughborough University procured performance analysis software for performance sports. The requirement covers video capture and data-insights technology used to measure and analyse sporting performance. It includes industry-specific software and information systems supporting performance analysis across the university. The work is for the university’s sports and related business operations, with delivery in the United Kingdom. The buyer is Loughborough University, based on Epinal Way, Loughborough. This is primarily a software and technology supply requirement rather than construction, facilities management or general consultancy. Suppliers operating in sports performance technology, video analysis platforms, data-insights software and associated system integration would be relevant to this requirement. The procurement was arranged as a single requirement rather than separate published lots.

The procurement is complete and was handled as a direct award. Hudl UK Limited was selected for the sports performance analysis software. The awarded value is £955,000 excluding VAT, or £1,146,000 including VAT. The contract period is from 1 September 2026 to 31 August 2030, with a scheduled signature date of 28 August 2026. The direct award was justified because the existing Hudl system is integrated with the university’s internal systems, workflows, data repositories and authentication services. The university stated that replacing it would require substantial redevelopment, reconfiguration, data migration, user retraining and changes to dependent systems, creating disproportionate costs and technical incompatibility. The requirement was above the relevant threshold.

This award demonstrates established demand at Loughborough University for specialist sports performance technology that combines video capture, performance analysis and data insights. A credible future competitor would need a mature platform capable of supporting performance sports metrics across multiple departments, with dependable interfaces to internal systems, workflows, data repositories and user-authentication services. Experience integrating with complex university technology environments would be important, as would the ability to manage data migration, system configuration and user training without disrupting critical business processes. Suppliers should be able to show robust software operation, interoperability and ongoing support at institutional scale. Sports technology providers with large-enterprise delivery capability and evidence of technically compatible implementations would be best placed to compete when this requirement is next considered.

How relevant is this notice?

Notice Title

Loughborough University - Performance Analysis Software

Notice Description

Performance analysis software, video capture and data insights technology for performance sports metrics.

Procurement Information

The current HUDL system is extensively integrated with the University's existing technology landscape and supports a range of critical business processes across multiple departments. The software interfaces with numerous internal systems, workflows, data repositories and user authentication services. Replacing the incumbent solution would require substantial technical redevelopment, system reconfiguration, data migration, retraining of users and the modification of multiple dependent systems. Accordingly, the direct award is justified on the basis that changing supplier would result in disproportionate costs and technical incompatibility in the operation and maintenance of the University's existing systems.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e45f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/077574-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Goods
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

48 - Software package and information systems


CPV Codes

48000000 - Software package and information systems

48100000 - Industry specific software package

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£955,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
14 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Aug 20261 weeks ago
Contract Period
1 Sep 2026 - 31 Aug 2030 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
Loughborough University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3TU
Postcode Area
Leicester
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified

Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

Hudl UK Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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