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IWM/2627/APE/3510: Post-1945 Conflict Formative Audience Insight at IWM - AWARD NOTICE

Imperial War Museums

This public procurement record has 2 releases in its history.

Award

17 Sep 2026 at 10:37

UK6 - Contract Award Notice
Tender

14 Aug 2026 at 14:54

UK4 - Tender Notice
Summary of the contracting process

Imperial War Museums commissioned social and audience research to understand and engage visitors and non-visitors. The work examines audience awareness, motivations, interests and expectations concerning post-1945 conflict displays, including permanent and temporary exhibitions. Research covers IWM London and IWM Duxford, supporting the museums’ understanding of how these audiences relate to the subject and how exhibitions can engage them. This is a services requirement for a research partner, encompassing research services and social research services. The delivery location is in the UK, with the named museum sites in London and Duxford forming the practical focus. The buyer is Imperial War Museums, a central government public authority. The requirement was suitable for small and medium-sized enterprises and voluntary, community or social enterprises.

The procurement is complete and was awarded on 17 September 2026 following a below-threshold open competition. One lot was evaluated using quality at 70% and price at 30%. Thirteen bids reached the final stage, including four from SMEs. PEOPLE TREE RESEARCH ASSOCIATES LTD was awarded the contract. The award value is £15,833 excluding VAT, or £19,000 including VAT. The contract period runs from 21 September 2026 to 18 December 2026, with signature scheduled by 18 September 2026. Enquiries closed on 24 August 2026 and bids were due by 28 August 2026 at noon. Electronic submission was allowed. The procurement was below the applicable threshold and used a single completed lot.

This award demonstrates demand from a national museum for focused audience insight into post-1945 conflict exhibitions, covering both existing and temporary displays and audiences who do not currently visit. A credible competitor for a future requirement would need strong social research capability, experience designing and delivering audience or visitor research, and the ability to investigate awareness, motivations, interests and expectations among both visitors and non-visitors. It would need to translate research findings into practical insight for exhibition planning and audience engagement across more than one museum site. The competition attracted 13 final-stage bids, including four from SMEs, indicating that the requirement was accessible to smaller specialist research firms. Quality was the dominant evaluation consideration, so robust methodology, relevant evidence and clear insight delivery would be central to competing effectively.

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Notice Information

Notice Title

IWM/2627/APE/3510: Post-1945 Conflict Formative Audience Insight at IWM - AWARD NOTICE

Notice Description

IWM was seeking a research partner to help us better understand and engage both visitors and non-visitors by exploring audience awareness, motivations, interests and expectations relating to post-1945 conflict displays (either permanent or temporary exhibitions) at IWM London and IWM Duxford.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e4ca
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/088076-2026
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

79315000 - Social research services

Notice Value(s)

Tender Value
£15,833 Under £100K
Lots Value
£15,833 Under £100K
Awards Value
£15,833 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
17 Sep 2026Today
Submission Deadline
28 Aug 2026Expired
Future Notice Date
Not specified
Award Date
17 Sep 2026Today
Contract Period
21 Sep 2026 - 18 Dec 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Imperial War Museums
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 6HZ
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI44 Lewisham and Southwark
Delivery Location
TLJ South East (England)
Local Authority
Southwark
Electoral Ward
St George's
Westminster Constituency
Bermondsey and Old Southwark

Supplier Information

Number of Suppliers
1
Supplier Name

People Tree Research Associates

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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