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Provision of Media Buying

Driver and Vehicle Licensing Agency

This public procurement record has 1 release in its history.

Award

18 Aug 2026 at 11:33

UK6 - Contract Award Notice
Summary of the contracting process

The Driver and Vehicle Licensing Agency (DVLA) appointed a supplier for media buying services to support its strategic aims. The requirement covers planning, purchasing and evaluating media for potential advertising campaigns, including selecting appropriate media activity and assessing campaign performance. This is a public-sector advertising and media services opportunity, classified under advertising services. The work is for DVLA, whose address is in Swansea, although the data does not identify separate delivery locations. The requirement was structured as a single lot and concerns the agency’s strategic communications and campaign support rather than the supply of physical goods or construction works. Relevant businesses are media agencies, advertising agencies and communications specialists able to manage media activity from planning through to evaluation for a central government organisation.

The procurement is complete and the contract was awarded to Wavemaker Ltd on 14 August 2026. The award value is £8,000,000 excluding VAT and £9,600,000 including VAT. The contract period runs from 1 September 2026 to 14 June 2030. The procurement used a selective procedure, with the award made under a framework and without a competitive call-off. The evaluation basis is not described in the available outcome data. The award remained subject to a standstill period ending on 28 August 2026, with contract signature scheduled for 1 September 2026. The award is for the single completed lot and is marked above the applicable threshold. Wavemaker Ltd is the named supplier and the award status is pending.

This outcome demonstrates sustained demand from DVLA for an end-to-end media buying partner supporting public advertising campaigns. Competitors targeting similar future work would need to combine media planning, media purchasing and campaign evaluation rather than offering only one part of the service. They would also need the operational capacity to manage a substantial, multi-year central-government requirement, coordinate activity across potential advertising campaigns and provide credible evidence of performance and effectiveness. The route to market is significant: DVLA used a framework award rather than an open tender for this requirement, so suppliers seeking comparable work should understand the relevant framework route and its participation requirements. Agencies with strong public-sector governance, disciplined budget management and clear reporting of campaign results would be well placed to demonstrate credibility when this requirement next reaches the market.

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Notice Information

Notice Title

Provision of Media Buying

Notice Description

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e668
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/078462-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£8,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
18 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Aug 20261 weeks ago
Contract Period
1 Sep 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Driver and Vehicle Licensing Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA6 7JL
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified
Local Authority
Swansea
Electoral Ward
Mynydd-bach
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

Wavemaker Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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