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Provision of Media Buying

Driver & Vehicle Licensing Agency

This public procurement record has 2 releases in its history.

Award

17 Sep 2026 at 08:53

UK7 - Contract Details Notice
Award

18 Aug 2026 at 11:33

UK6 - Contract Award Notice
Summary of the contracting process

The Driver and Vehicle Licensing Agency (DVLA) procured media buying services to support its strategic aims through potential advertising campaigns. The appointed supplier is responsible for planning, purchasing and evaluating media, working against individual campaign briefs. The requirement covers advertising services, including the preparation of detailed media plans, campaign delivery and associated invoicing. The buyer is a central government agency based in Swansea. The service also includes demonstrating social value through SME and diverse-supplier participation in campaign delivery, with evidence of supply-chain composition and examples of SME engagement. This is a single, completed requirement for a supplier able to provide end-to-end media planning, buying, evaluation and campaign administration for a public-sector client.

The procurement has been completed and awarded through a selective route under a framework agreement, without a competitive call-off. WAVEMAKER LIMITED Trading as WPP650 was awarded the contract on 14 August 2026. The award value is £8,000,000 excluding VAT and £9,600,000 including VAT. The contract was signed on 10 September 2026 and runs from 10 September 2026 to 14 June 2030. The award standstill period ended on 28 August 2026. Performance requirements include submitting media plans to agreed service levels, achieving at least 95% compliance with campaign KPIs and benchmarks, and resolving invoice queries within seven days. Measures are reviewed quarterly, except social-value reporting, which is annual.

This award indicates demand for an integrated media agency able to plan, buy and evaluate advertising across public-sector campaigns, rather than a supplier offering only one media channel. A credible future competitor would need the capacity to respond to campaign briefs, produce detailed media plans within agreed service levels and manage delivery against measurable KPIs and benchmarks. Operational discipline is important: the requirement includes accurate, timely invoicing and prompt resolution of invoice queries. Suppliers should also be able to evidence effective supply-chain management, including meaningful participation by SMEs and diverse suppliers, explain their supply-chain composition and provide practical examples of social-value delivery. The buyer therefore favours an agency combining strategic media expertise, campaign-management capability, performance assurance and responsible procurement practices.

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Notice Information

Notice Title

Provision of Media Buying

Notice Description

To engage a supplier to plan, purchase and evaluate media for potential advertising campaigns to support DVLA's strategic aims. 17.07.25 Update: DVLA intend to procure the requirement via the upcoming CCS Framework once it is live: https://www.crowncommercial.gov.uk/agreements/RM6364

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e668
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/088009-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£8,000,000 £1M-£10M
Contracts Value
£8,000,000 £1M-£10M

Notice Dates

Publication Date
17 Sep 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Aug 20262 months ago
Contract Period
10 Sep 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Driver & Vehicle Licensing Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
SWANSEA
Postcode
SA6 7JL
Postcode Area
Swansea
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified
Local Authority
Swansea
Electoral Ward
Mynydd-bach
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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