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Business Events Regional Engagement Project 2026

Llywodraeth Cymru / Welsh Government

This public procurement record has 1 release in its history.

Award

25 Aug 2026 at 14:04

UK7 - Contract Details Notice
Summary of the contracting process

The Welsh Government commissioned a business events regional engagement project for 2026. The service is intended to educate Wales’s hospitality and tourism industry about the importance and benefits of the business events market, and to support wider regional collaboration in securing business throughout the year, particularly mid-week. This is a marketing and business support service, classified under marketing services and broader business services. Delivery covers Wales. The buyer is Llywodraeth Cymru / Welsh Government, based in Cardiff. The requirement is relevant to marketing agencies, business advisers, destination and tourism specialists, and organisations with experience of engaging hospitality and tourism businesses across Welsh regions.

The procurement has been awarded and the tender is complete. The Welsh Government made a direct award below the applicable threshold without competition, under the light-touch regime. One completed lot was awarded to Leopold Marketing Ltd, an SME. The contract was signed on 24 August 2026 and runs from 24 August 2026 to 30 September 2027. Its value is £40,000 excluding VAT, or £48,000 including VAT. The contract is active. The selected supplier is responsible for the business events regional engagement project, evaluated through the direct-award route rather than a competitive tender. No separate award date is recorded; the signed contract date establishes when the arrangement was concluded.

This award demonstrates demand from the Welsh Government for specialist engagement aimed at Wales’s hospitality and tourism industry, with a focus on growing the business events market and strengthening regional collaboration. A credible future competitor would need marketing capability combined with a practical understanding of tourism, hospitality and business events. Experience of explaining the commercial benefits of business events to industry audiences would be directly relevant, as would the ability to work across Welsh regions and build relationships between local stakeholders. Suppliers should be able to support activity designed to generate business beyond peak periods, including all-year and mid-week opportunities. The award to an SME indicates that the requirement can be delivered by a focused specialist rather than only a large agency.

How relevant is this notice?

Notice Information

Notice Title

Business Events Regional Engagement Project 2026

Notice Description

Education to Wales hospitality and tourism industry Suppliers of the importance and benefits of the Business Events market, to support wider regional collaboration to secure all year round and mid-week business.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06eb9e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080871-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£40,000 Under £100K

Notice Dates

Publication Date
25 Aug 2026Yesterday
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
24 Aug 20263 days ago
Contract Period
24 Aug 2026 - 30 Sep 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Llywodraeth Cymru / Welsh Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF10 3NQ
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

Leopold Marketing Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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