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Commercial Growth & Sponsorship Partner

Cardiff Metropolitan University

This public procurement record has 1 release in its history.

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28 Aug 2026 at 13:16

UK7 - Contract Details Notice
Summary of the contracting process

Cardiff Metropolitan University appointed a specialist agency partner for Cardiff Met Sport. The requirement covers strategic, commercial and delivery support to develop a structured and sustainable sponsorship model. In practical terms, the work involves commercial growth and sponsorship development, including advertising and marketing services. Delivery is associated with Cardiff and the university’s sport activity in Wales. The buying organisation is Cardiff Metropolitan University, based at its Llandaff Campus in Cardiff. This is a services requirement for agencies or consultancies that can combine sponsorship strategy with commercial development and hands-on delivery support for a university sports operation.

The procurement has been completed and the contract was awarded to THE ORCHARD MEDIA & EVENTS GROUP LIMITED. The award was made on 25 August 2026 following a below-threshold limited competition. There was one lot, covering the full requirement. The contract was signed on 25 August 2026 and runs from 1 September 2026 to 31 August 2027, with an extension of up to 12 months available by mutual agreement, potentially lasting until 31 August 2028. Its value is £43,200 excluding VAT, or £51,840 including VAT. The award is active and the contract is active. The published outcome identifies advertising and marketing services as the awarded category.

This award demonstrates Cardiff Metropolitan University’s demand for a specialist commercial partner to build sponsorship around its sports activity. Suppliers seeking to compete for comparable work would need credible capability in sponsorship strategy, commercial growth, advertising and marketing, and delivery support. They would need to show how they can create a structured, sustainable sponsorship model rather than provide only standalone promotional activity. Experience of developing sponsor relationships, shaping commercially viable propositions and supporting delivery for a university or sports organisation would be relevant. The successful supplier is an SME, indicating that this requirement can be delivered by a focused specialist agency rather than only by a large national consultancy. Cardiff-based market knowledge may also support effective delivery.

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Notice Information

Notice Title

Commercial Growth & Sponsorship Partner

Notice Description

The appointment of a specialist agency partner to provide strategic, commercial and delivery support in the development of a structured and sustainable sponsorship model for Cardiff Met Sport.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ee8a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/082182-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Below threshold - limited competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£43,200 Under £100K

Notice Dates

Publication Date
28 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Sep 2026 - 31 Aug 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cardiff Metropolitan University
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CARDIFF
Postcode
CF5 2YB
Postcode Area
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Llandaff
Westminster Constituency
Cardiff West

Supplier Information

Number of Suppliers
1
Supplier Name

The Orchard Media And Events Group

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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