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Media Buying Services contract

UK Health Security Agency

This public procurement record has 1 release in its history.

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03 Sep 2026 at 17:15

UK6 - Contract Award Notice
Summary of the contracting process

The UK Health Security Agency, acting for the Secretary of State for Health and Social Care, procured media buying services for public health communications across the United Kingdom. The requirement covers media strategy, planning and buying, and campaign delivery. The services support health improvement campaigns, health protection messaging and communications responding to incidents. This is a services opportunity focused on advertising and marketing, including advertising management and advertising campaign services (CPV 79340000, 79341000, 79341200 and 79341400). The selected supplier is Wavemaker Limited trading as WPP 650. The buyer is a central government public authority, so the work concerns national public health communications rather than a local delivery programme.

The procurement is complete and was awarded on 23 July 2026 to Wavemaker Limited trading as WPP 650 under Lot 1, covering media strategy, planning and buying, of the Government Communications Agency Media and Creative Services Framework RM6364. It used a selective procedure as a framework call-off and was not competitively reopened. The award value is £333,330 excluding VAT, or £399,996 including VAT. The initial contract period is 16 September 2026 to 15 September 2027, with extension options taking the maximum end date to 14 June 2030. The award status is recorded as pending, with a scheduled signature milestone on 16 September 2026. The lot and tender are marked complete.

This award shows that UKHSA buys integrated media capability for public health campaigns, combining strategic advice, media planning, media purchasing and campaign delivery. A credible competitor for a future requirement would need to demonstrate strength across the full media lifecycle rather than offering isolated advertising placement. Relevant capability includes planning campaigns for health improvement and health protection objectives, delivering messages during incidents, managing advertising activity and coordinating delivery across UK-wide audiences. Suppliers should also be able to operate within a central-government communications environment and provide the scale and systems needed for nationally significant campaigns. The successful supplier is a large organisation, indicating that capacity to manage substantial, varied communications activity is commercially relevant.

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Notice Information

Notice Title

Media Buying Services contract

Notice Description

Call-off contract awarded to Wavemaker Limited t/a WPP650 under Lot 1 (Media Strategy, Planning and Buying) of the Government Communications Agency (GCA) Media and Creative Services Framework RM6364. The contract provides media planning, media buying and campaign delivery services to support public health communications, including health improvement campaigns, health protection messaging and incident response communications

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f1b5
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083665-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79341000 - Advertising services

79341200 - Advertising management services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£333,330 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
3 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Jul 20261 months ago
Contract Period
16 Sep 2026 - 15 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UK Health Security Agency
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
Not specified
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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