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SE1280 - Sprout Social

Sport England

This public procurement record has 2 releases in its history.

Award

07 Sep 2026 at 15:31

UK6 - Contract Award Notice
Award

07 Sep 2026 at 15:30

UK5 - Transparency Notice
Summary of the contracting process

Sport England procured social media management and computer support services for its corporate channels, the This Girl Can channels and wider campaign activity. The scope covers planning, publishing, scheduling and reporting across multiple social media channels, alongside community engagement, social listening, brand-safety monitoring, crisis monitoring, campaign evaluation and performance insight. The requirement is intended to support Sport England’s Social Media Team and its public-facing campaigns. The buyer is Sport England, a public authority based at Loughborough Sport Park in Loughborough. The service is classified under CPV 72610000, computer support services, although the practical requirement is broader and centres on managing and evaluating digital communications and social media activity. The awarded supplier, Sprout Social, is based in Dublin and provides the established platform and associated support for this activity.

The procurement is complete and has been awarded to Sprout Social. Sport England used a direct award to continue services currently being provided, citing single-supplier technical reasons, unique work or performance, and an additional repeat or further requirement following a competitive procedure. The award was made on 1 September 2026 for USD 112,540.75 gross, below the relevant threshold. The contract runs from 9 September 2026 to 7 September 2029. It covers one lot, which is marked complete, and the award remains active. A contract signature was scheduled for 9 September 2026. The outcome indicates that Sport England selected an existing supplier for continuity of service and access to a technically specific social media management capability rather than running a new competitive evaluation for this requirement.

This procurement shows sustained demand from Sport England for an integrated social media management capability rather than simple content publishing. A credible competitor for a future requirement would need to support multiple channels and campaigns, with robust planning, scheduling, publishing and reporting functions. It would also need demonstrable capability in community management, social listening, brand safety, crisis monitoring, campaign evaluation and performance insight. Experience supporting public-facing communications, sensitive campaign brands and high-volume or multi-channel activity would strengthen a supplier’s position. The award also shows the importance of continuity, platform-specific technical capability and evidence that the service can be carried on without disruption. The lot was identified as suitable for SMEs and voluntary, community or social enterprises, so smaller specialist providers could be relevant if they can demonstrate the required resilience, functionality and support.

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Notice Information

Notice Title

SE1280 - Sprout Social

Notice Description

Support the management of Sport England's corporate channels, This Girl Can channels and wider campaign activity. It enables the Social Media Team to plan, publish, schedule and report on social media activity across multiple channels, while also supporting community engagement, social listening, brand safety, crisis monitoring, campaign evaluation and performance insight.

Procurement Information

Carry on services currently being provided

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f3c0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/084530-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
SME, VCSE
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72610000 - Computer support services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£112,540 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
7 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Sep 20262 weeks ago
Contract Period
9 Sep 2026 - 7 Sep 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Sport England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LOUGHBOROUGH
Postcode
LE11 3QF
Postcode Area
Leicester
Country
England
Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF22 Leicestershire CC and Rutland
Delivery Location
Not specified
Local Authority
Charnwood
Electoral Ward
Loughborough Ashby
Westminster Constituency
Loughborough

Supplier Information

Number of Suppliers
1
Supplier Name

Sprout Social Inc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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