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Third Party Partnerships

UNIVERSITY OF EAST ANGLIA

This public procurement record has 1 release in its history.

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24 Sep 2026 at 16:59

UK7 - Contract Details Notice
Summary of the contracting process

The University of East Anglia procured third-party partnership services relating to TheStudentRoom.com and TheUniGuide.com. The work covers data analysis, advertising and marketing services for those platforms. The University is based in Norwich, and the recorded delivery country is the United Kingdom.

The procurement is complete and the contract is active. The University awarded it to The Student Room Group Limited, an SME. The route was a direct award below the competition threshold, without competition. The contract was signed on 16 September 2026 and runs from 17 September 2026 to 31 July 2027. Its gross value is £30,000. The procurement covered one lot. The recorded award concerns data analysis, advertising and marketing services; no award date is recorded.

For a future requirement of this kind, a credible supplier would need to combine data analysis with advertising and marketing services relevant to TheStudentRoom.com and TheUniGuide.com. The award shows that the University of East Anglia has bought a focused third-party partnership spanning these capabilities, and that a small or medium-sized supplier has delivered the requirement. Suppliers with experience working across student-facing platforms and the ability to bring analysis and marketing together would be well placed to demonstrate fit. The route used for this procurement was a direct award without competition, so this outcome indicates the buyer’s purchasing approach for this specific requirement, rather than evidence of a competitive evaluation or particular scored criteria.

How relevant is this notice?

Notice Information

Notice Title

Third Party Partnerships

Notice Description

UPP on TheStudentRoom.com and TheUniGuide.com

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-0779ee
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/090746-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

72316000 - Data analysis services

79341000 - Advertising services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£30,000 Under £100K

Notice Dates

Publication Date
24 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
17 Sep 2026 - 31 Jul 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF EAST ANGLIA
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORWICH
Postcode
NR4 7TJ
Postcode Area
Norwich
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH5 Norfolk
Small Region (ITL 3)
TLH51 Norwich and East Norfolk
Delivery Location
Not specified
Local Authority
Norwich
Electoral Ward
University
Westminster Constituency
Norwich South

Supplier Information

Number of Suppliers
1
Supplier Name

THE STUDENT ROOM GROUP LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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