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User Experience Capability 2026

THE UNITED KINGDOM HYDROGRAPHIC OFFICE

This public procurement record has 1 release in its history.

Award

25 Sep 2026 at 12:23

UK6 - Contract Award Notice
Summary of the contracting process

The UK Hydrographic Office procured user experience services to support its work. The scope covers interaction design, content design, service design, user research, design and research operations, and data analytics. This is a multidisciplinary service requirement, rather than a purchase of a single design product: suppliers need to be able to contribute across research, service development, content and interaction, and the supporting operational and analytical work. Delivery is across multiple regions of England. The buyer is the UK Hydrographic Office, based in Taunton. The procurement was structured as one lot, covering the user experience capability as a whole.

The procurement is complete and was awarded to Bramble Hub Limited on 11 September 2026. The award value is £1,000,000 excluding VAT (£1,200,000 including VAT). The contract runs from 7 October 2026 to 6 October 2028, with an optional 12-month extension, to a maximum end date of 5 October 2029. It was a competitive call-off under a framework, using a selective procedure, and comprised one lot. The arrangement is on a call-off basis up to the maximum value; the buyer does not guarantee a volume of work. The award is recorded as pending, with a scheduled signature milestone of 7 October 2026. Evaluation criteria are not stated in the available process details.

This award shows that the UK Hydrographic Office buys a broad user experience capability through a competitive framework call-off, with work spanning interaction and content design, service design, user research, design and research operations, and data analytics. Suppliers likely to be credible when this requirement next comes to market should be able to bring these disciplines together and deliver work across them, rather than relying on a narrow specialism. The selected supplier is a small or medium-sized enterprise, demonstrating that a supplier of that scale was able to win this requirement. As work is called off rather than guaranteed, a competitor would also need to manage capacity flexibly and support variable demand over the contract lifecycle.

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Notice Information

Notice Title

User Experience Capability 2026

Notice Description

A contract to deliver User Experience including (but not limited to): 1. interaction design 2. content design 3. service design 4. user research 5.design / research ops and data analytics

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-077a75
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/090957-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,000,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
25 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Sep 20263 weeks ago
Contract Period
7 Oct 2026 - 6 Oct 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
THE UNITED KINGDOM HYDROGRAPHIC OFFICE
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
TAUNTON
Postcode
TA1 2DN
Postcode Area
Taunton
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK6 North Somerset, Somerset and Dorset
Small Region (ITL 3)
TLK62 Somerset
Delivery Location
Not specified
Local Authority
Somerset
Electoral Ward
Taunton East
Westminster Constituency
Taunton and Wellington

Supplier Information

Number of Suppliers
1
Supplier Name

Bramble Hub Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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